ad-verification
Got Funds? DoubleVerify Taps $33 Million
ADOTAS – Despite the recent acquisitions of AdXpose and Adometry, independent ad verification companies trudge on — with more investor cash! DoubleVerify just closed a $33 million series C round of funding led by later-stage investors JMI Equity and Institutional Venture Partners, bringing the “media verification and compliance” company’s funding total [...] more...
Rocket Fuel Brand Shield Offers Three Layers of Protection
ADOTAS – Now introducing the Real-Time Brand Safety Shield, powered by Rocket Fuel. Offering brand advertisers and their agencies three layers of defense, Rocket Fuel blocks bad sites and pages before serving an ad on them. This triple protection technology is to brand advertisers and their agencies what Gillette Odor [...] more...
Adometry Discovers Massive Cross-Channel Ad Hijacking Scam
ADOTAS – Just when you thought your ads were safe, Adometry (formerly traffic monitor Click Forensics before a merger with ad verifier Adometry) has discovered a sophisticated new kind of click fraud that effects video, display and search ads — in fact, it’s the first attack the company has seen that co-ordinates [...] more...
DoubleVerify’s BrandShield Pinpoints Ad Blocking to the Page Level
ADOTAS – Verification mainstay DoubleVerify is taking ad blocking down to the page BrandShield 2.0, which the company claims can see through multiple levels of i-frames to identify ad placement 96% of the time. The tool is available for marketers and can be incorporated by ad networks, DSPs and [...] more...
Mpire Goes Mobile With AdXpose
ADOTAS – Everybody in digital advertising is going mobile, and the ad verifiers don’t want to be left behind. Mpire announced has introduced in beta reporting on mobile ad compliance to its AdXpose ad verification technology and analytics suite. Users will be able to view metrics like placement, impressions, geography, demographic, brand [...] more...
Click Forensics Takes Adometry’s Name With Its Tech
ADOTAS – Traffic monitor Click Forensics and ad verifier Adometry are looking to be the talk of the online advertising space with their nontraditional integration — can you believe the acquirer is taking the acquiree’s name? Heavens to Betsy! Click Forensics has bought Adometry and the conjoined company will go by Adometry. Originally focused [...] more...
Policing the Industry for Profit
ADOTAS – Well, we seem to be about to do what we said we wouldn’t do: add another intermediary cost to the value chain when there is no value being added. I’m talking specifically about paid services to allegedly certify that we’re doing something we’re already doing: looking after our [...] more...
Mpire Survey Finds Ad Verification Good for Industry
ADOTAS – When ZEDO integrated Mpire’s AdXpose into its ad network, I asked Ryan Polley, AdXpose senior vice president of strategic development, how he felt about ad networks always talkin’ smack about ad verifiers, and he surprised me by answering, “Can you blame them?” “Agencies and networks and publishers are [...] more...
Adometry Branches Into Pub Tag Management
ADOTAS – Tags! Is there anything in the display industry more exciting besides… Well, everything? But while tag talk tends to induce yawning, its serious business. During its early trials with new tag management system TagScan, Adometry — which provides ad verification and campaign effectiveness services to players across the [...] more...
AdSafe Partners With AdMeld to Verify Before the Bid
ADOTAS – While competitor Mpire has been locking in deals with ad networks and exchanges, ad verifier AdSafe Media has journeyed to the tech end of the supply side and partnered with revenue optimizer AdMeld. AdSafe’s publisher content rating data will be integrated into the billions of real-time-bidding auctions processed [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
