ad-technology



This Agency Model is Broken, But Should We Fix It?

Written on
December 31st 2013
Author
Matthew Carlin

EDITOR’S NOTE: This article, originally published on March 21, 2013, placed at No. 4 in our 20 most popular articles of the year. ADOTAS – Product development is the new marketing strategy. Innovation is the new creative currency. Curation is the new content. Marketing and advertising have evolved over the ... more...

Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on
December 30th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on February 26, 2013, placed at No. 7 in our 20 most popular articles of the year. ADOTAS – Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s ... more...

DigitasLBi Appoints Davin Power as EVP of Account Management

Written on
November 13th 2013
Author
AdotasWire

CHICAGO, November 12, 2013 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the appointment of Davin Power as EVP of Account Management in Chicago. Power will lead DigitasLBi’s agency-of-record work with Sprint (as part of Publicis Groupe’s Team Sprint), and will report to Douglas Ryan, President, DigitasLBi Chicago ... more...

Demandbase Launches First Retargeting Solution Built for B2B Advertisers

Written on
November 12th 2013
Author
AdotasWire

SAN FRANCISCO, November 12, 2013 (ADOTAS) — Demandbase, Inc., the targeting and personalization platform for B2B, today launched B2B Retargeting, extending the capabilities of the existing Company-Targeted Advertising solution. With the new offering, Demandbase customers can optimize advertising spend and maximize ROI by targeting only companies demonstrating real buying intent. The automated retargeting ... more...

Starcom and Yahoo! Partner to Make Digital Video More Personalized and Relevant

Written on
November 11th 2013
Author
Mike Daly

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Rockabox Completes $4.8 Million Series A Investment

Written on
October 29th 2013
Author
AdotasWire

LONDON, October 29, 2013 (ADOTAS) —  Rockabox, a leader in video engagement technology, today announced it has completed a Series A funding round, led by Notion Capital and supported by existing investors Frog Capital, and fourteen17. Video is the fastest growing part of the $100bn digital advertising market and is expected to ... more...

Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
AdotasWire

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

SwitchPitch Turns the Tables on Startup Innovation

Written on
October 15th 2013
Author
Richard L. Tso

ADOTAS – While events like TechCrunch Disrupt offer startups the opportunity to pitch their innovative ideas and business models to established entrepreneurs and venture capital firms, SwitchPitch is turning this model on its head. The organization bills its conferences as role-reversal events, where established companies pitch funded projects to startups ... more...

Airpush Acquires Hubbl, a Leader in Mobile Native Advertising

Written on
October 11th 2013
Author
AdotasWire

LOS ANGELES and NEW YORK, October 10, 2013 (ADOTAS) – Airpush (www.airpush.com), a leading mobile ad platform ranked #1 in the 2013 Tech 200 list of fastest-growing technology companies, today announced its acquisition of Hubbl, a New York-based pioneer of mobile native advertising and personalization technology.  The companies will combine ... more...

Exclusive Q&A with On3 Founder Rob Rusher: How Google Glass Is Like ‘Minority Report’

Written on
October 9th 2013
Author
Richard L. Tso

ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder of ... more...