ad-tech



The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

Kenshoo Set to Announce $20 Million Financing Score

Written on
April 8th 2014
Author
Mike Daly

ADOTAS — Kenshoo plans to formally announce tomorrow that it has secured $20 million in a growth financing round led by Bain Capital Ventures and including existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital. Bain Capital partner Deepak Sindwani (pictured) is expected to join Kenshoo’s board of directors. The company plans to ... more...

Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO

Written on
April 8th 2014
Author
AdotasWire

NEW YORK, April 8, 2014 (ADOTAS) — Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically ... more...

AdsNative Announces $2M Funding, SSP/Mediation Capability

Written on
April 3rd 2014
Author
AdotasWire

SAN FRANCISCO, April 3, 2014 (ADOTAS) – AdsNative, a turn-key platform provider that enables publishers to sell various kinds of native ads directly to advertisers, is pleased to announce its new mediation capabilities to automatically maximize native revenue for publishers,  as well as a fresh round of financing led by Interwest Partners. AdsNative helps ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

Programmatic Is Not Automatic

Written on
March 18th 2014
Author
Rami Brusilovsky

ADOTAS – In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected to ... more...

The Connected Car: How Apple CarPlay and Airbiquity Choreo Fuel Tech-Integrated Lifestyles

Written on
March 17th 2014
Author
Richard L. Tso

ADOTAS – The automotive industry is known as being at the forefront of innovation when it comes to both advertising and technology. While Google’s development and road testing of the world’s first self-driving vehicle seems like it’s right out of some futuristic science-fiction novel, the autonomous vehicle is a major ... more...

Tapjoy Launches the nGen Platform to Help App Publishers Monetize More Effectively

Written on
March 17th 2014
Author
AdotasWire

SAN FRANCISCO, March 17, 2014 (ADOTAS) – Tapjoy®, Inc., a leader in mobile ad-tech and monetization, today announced the launch of the nGen™ Platform, an end-to-end suite of monetization and advertising solutions designed to help app publishers engage and monetize more users through targeted advertising and customized messages. Mobile apps ... more...

Ampush Appoints Rick Cotton as Chief Revenue Officer

Written on
March 11th 2014
Author
AdotasWire

SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it has appointed Rick Cotton, an ad industry veteran with deep experience building and scaling fast-growing tech sales organizations, as its new CRO. Cotton (pictured) brings over ... more...

McClatchy’s Tru Measure Partners With Simpli.fi

Written on
February 26th 2014
Author
AdotasWire

SACRAMENTO, February 25, 2014 (ADOTAS) – Tru Measure, the media measurement and analytics firm owned by The McClatchy Company (NYSE: MNI), announced today it has entered an agreement with Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, to integrate Simpli.fi’s programmatic marketing and ... more...