ad-tech



Adform Launches Fully Integrated DMP

Written on
July 2nd 2014
Author
Press Release

New York, NYC (June 30, 2014) – Adform, (www.adform.com), the premier ad tech partner for U.S. and European media agencies, trading desks, advertisers and publishers, today announced the launch of a data management platform (DMP) designed to enable publishers to monetize their audience data, and agencies and advertisers to target ... more...

New Bizo Report Reveals B2B Marketers Are Hungry for Greater Optimization

Written on
June 26th 2014
Author
Press Release

SAN FRANCISCO, June 26, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today shared results of its “State of B2B Lead Nurturing” survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, ... more...

If You’re Not Mobile First, You’re Last

Written on
June 20th 2014
Author
James Lamberti

ADOTAS – In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in 2013; ... more...

Tapad CEO is EY Entrepreneur Of The Year™ 2014 Award Winner

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Are Traasdahl (pictured), CEO of Tapad, the leader in unified, cross-device marketing technology, has received the EY Entrepreneur Of The Year™ 2014 Award in the advertising technology category in New York. The award, announced today, recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in ... more...

For Publishers, Building Trust with Organic Traffic is Critical

Written on
June 18th 2014
Author
Bob Regular

ADOTAS – For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to by ... more...

Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Written on
June 17th 2014
Author
Roi Chobadi

ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even ... more...

Sizmek Announces New Attribution Suite for Cross-Channel Analytics

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) — Sizmek (NASDAQ: SZMK), a leading open ad management platform company serving more than 5,000 agencies worldwide, announced today the release of the Sizmek Attribution Suite to deliver full-funnel, cross-channel attribution analysis of digital marketing campaigns. With one platform, advertisers and agencies can now collect, model, and analyze ... more...

Facebook for SMBs: I’m Not Buying It

Written on
June 6th 2014
Author
David Bray

ADOTAS – Facebook is in the midst of a five-city tour, part of the social media network’s plan to turn tens of millions of small businesses on its site into paying clients. With its tour, Facebook is trying to actively court small businesses. Facebook reports 30 million small businesses have ... more...

Report: App Marketing Costs Rise, but Download Volume Slows

Written on
May 30th 2014
Author
Press Release

BOSTON, May 30, 2014 (ADOTAS) – The latest Fiksu Indexes from Fiksu, Inc., developer of award-winning app marketing technologies, revealed an increase in app marketing costs as marketing dollars continued to pour in throughout April, especially from smaller brand budgets. Meanwhile, the App Store Competitive Index, which measures download volume among the ... more...

Digital Overload: Why Ad Tech Needs Constant Reinvention

Written on
May 30th 2014
Author
Doug Knepper

ADOTAS – Back in 2011, The Digital Lifestyle survey by Magnify.net reported consumers and web surfers faced a torrent of data growing faster than ever before. 78% of respondents were technologists, journalists, entrepreneurs, executives, and professionals, with 48.5% saying that they where connected to the web “from the moment I ... more...