ad-tech
Larissa’s Picks to Click: Ad Tech, Domino’s Pizza Live, Mother’s Day Ads
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Classes are officially over for the Spring semester! Only 2 finals stand between me and summer vacation. Wish me luck. Digiday looks [...] more...
Not All DMPs are Created Equal: What Every Smart Marketer Should Know
ADOTAS – As the ad-tech ecosystem has evolved over the past two to three years, I hear a lot of major brands, agencies and networks/marketplaces asking about data management platforms (DMPs). Some have called the DMP “the gateway to the next step in the evolution of digital marketing” or the [...] more...
What is Big Data? It’s All About ‘Individual Actionability’
ADOTAS — There’s been a lot written lately about what Big Data means. Some have linked the concept to data volumes (even though there have always been huge data sets) while others have suggested it describes a less-structured storage approach (even though there have always been more flexible data models). [...] more...
RTB’s Open Opportunity In The Long Tail
ADOTAS — Advertisers large and small will always need big, splashy brand-building ads on high-traffic websites –- look at the growth in native advertising for proof. But they’ll also always need conversions for demonstrable ROI. Fortunately, these two needs aren’t bound by the same set of rules. While high-profile [...] more...
Tech for Technophobes I: Even You Can Embrace Ad Tech
EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically [...] more...
BBN Selects Visible Intelligence Platform to Power Social Media Listening Solution for B2B Marketers
LAS VEGAS/DMA (October 15, 2012) — Visible Technologies®, a leader in social media monitoring and analytics, today announced that BBN, an industry pacesetter in large-scale digital marketing solutions for business-to-business marketers, has selected the Visible Intelligence™ Platform and content from LexisNexis® to power its “SNAP” (Social Network Assessment Platform). DMA [...] more...
Human Resources: A Key Ingredient Overlooked at Most Ad Tech Companies
On the whole, the esoteric practice of Human Resources has largely been overlooked by the ad tech industry. Understandably many cash-strapped tech start-ups are not able to hire full-time HR managers, but the many positive ways HR can impact organizations (both hard and soft costs) is worthy of review as companies [...] more...
Shiny Ads Introduces ‘Self-Serve’ Ad Buying Solution
Shiny Ads, a digital advertising technology company providing sell-side automation solutions, today announced Self-Serve for Professional Advertisers, filling an important gap in the automated digital ad sales spectrum for publishers and providing new cost-efficiencies for advertisers and publishers alike. Self-Serve for Professional Advertisers creates an easy-to-use, reliable and end-to-end online [...] more...
Kuhnel Joins PulsePoint as UK General Manager
PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Alex Kuhnel (pictured) as the new UK general manager. A renowned digital industry professional, Kuhnel brings over 10 years of experience to the role having held management positions with leading audience measurement and telecommunication [...] more...
UK Multimedia Giant Adopts FreeWheel’s Sales Management System
FreeWheel, the video technology company serving enterprise-class entertainment companies, today announced that British Sky Broadcasting (BSkyB), the UK’s leading pay television provider, has deployed FreeWheel’s Revenue & Payments Management (RPM) Advertiser system. The technology will enable the broadcaster to better manage orders, reconcile payment terms with delivery, and efficiently issue invoices [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
-
Loading ...
Reader Favorites
Classifieds
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
- SEO / SEM Specialist
Recent Comments
- Backlinks uk: Within search engine optimisation (SEO), one way links reference hyper-links aiming to a distinct Website
- energy-physics: Media.net is a fantastic ad program. But now a days I cant customize their ads.
- Today’s Burning Question: Impact of Google I/O Announcements? – Adotas | Social Media Strategy Plan: [...] Permalink [...]
- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
