ad-tech
The New (Old) Hot Careers
DM CONFIDENTIAL – When we first started in the online business, the world of Internet advertising had just started to gain traction. It hadn’t really made any money, and the notion of careers such as “paid search manager” or “social media analyst” were still years away. It was the perfect sector [...] more...
Ex-ad:tech Chair Launches “Personal” Podcasting Network
Susan Bratton, former executive chair of ad:tech, and her husband Tim Bratton, have launched their very own podcasting network to produce fifteen weekly and daily shows about healthy and responsible living. Personal Life Media is aimed at the oft-overlooked older generation. “People on the leading edge of culture, especially those in [...] more...
Mochila to Unveil P2P Ad Network at ad:tech
Mochila, the pioneer global media marketplace for high quality print, photo, audio, and video content, will unveil a new online advertising service at this week’s ad:tech conferencein San Francisco. The new network will run on a peer-to-basis, in which advertisers have greater control over the type of content on which [...] more...
In a San Fran State of Mind: ADOTAS’ Afterhours Guide to ad:tech
The real industry insiders don’t go to ad:tech for keynotes and demo booths, SEO and CPM—they go to make the after hours scene. Whether its dance floors, micro brews, good grub, body shots, or rock and roll you look for in your industry conference, ADOTAS has you covered. These San [...] more...
ad:tech Conversations: Dre Madden, Marketing Manager, Strategy & New Development, Stubhub.com
As a top exec at leading online ticketing service Stubhub.com, Dre Madden is helping pave the way for the next stage of interactive marketing. An interactive industry player since 1997, Dre has racked up an extensive marketing background with experience at leading e-commerce companies and high-growth start-ups. At StubHub, Dre [...] more...
Warren Corpus Charts a Course Through ad:tech San Francisco
ad:tech hits San Francisco this week at a new time and new location. This year’s version of the biggest show in our industry falls on Wednesday through Friday, leading into the weekend instead of starting on a Monday like previous years. It has also moved down the road [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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