ad-spending
Quick Hits: China Shuts Down 206 Microblogs, AOL Merges Three Pairs of Patch Sites
According to Chinese state media, authorities there have shut down 206 microblogs, citing pornographic or “vulgar” content. More than half of the microblogs came from Weibo, a service comparable to Twitter that even limits each post to 140 Chinese characters. Reuters reports that Chinese state agency Xinhua News Agency and the State [...] more...
Report: Ad Spending Down 1.7% This Year
ADOTAS – Despite an influx of cash from the Olympics and the election, ad spending still declined by 1.7% for the first nine months of this year, TNS Media Intelligence reports. And ad spending during the third quarter of 2008 was off 2.0 percent versus last year.“Media ad spending, [...] more...
Internet and TV Fuel 2008 Spending Growth
According to a report by GroupM, television and the internet will fuel the growth of advertising spending in 2008. Much of the money seems headed towards search. In a quote by ClickZ, “I think the whole search area is primarily fueled by new money,” said Adam Smith, futures director at [...] more...
TNS Reports Drop In Total Ad Spend
Internet ad spending has been taking the lead in the overall spend on advertising according to TNS Media Intelligence. TNS reported yesterday that compared to the first six months of last year, internet display advertising has increased 17.7% to $5.52 billion. Even though this is a considerable increase, the total ad spend [...] more...
Finding The ‘Net’s’ Super Bowl
More than a decade in, the Internet has altered the economic landscape and changed the buying habits of millions of consumers – but many brands still hesitate to shift the bulk of their ad budgets online. While interactive advertising budgets are growing fast, the gap between online consumption and online [...] more...
Zenith Projects Ad Spending To Grow 82%
Zenith Optimedia has reported that between 2006 and 2009, the internet is projected to grow six times faster than traditional media, increasing its share of the ad market from 6.1% to 9.4%. According to the agency, there will be a 29% gain in 2007 over 2006, and a 19% increase [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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