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ad-spending

Internet and TV Fuel 2008 Spending Growth

Written on: January 28th 2008
Author: Editor

According to a report by GroupM, television and the internet will fuel the growth of advertising spending in 2008. Much of the money seems headed towards search. In a quote by ClickZ, “I think the whole search area is primarily fueled by new money,” said Adam Smith, futures director at [...] more...

TNS Reports Drop In Total Ad Spend

Written on: September 12th 2007
Author: Editor

Internet ad spending has been taking the lead in the overall spend on advertising according to TNS Media Intelligence. TNS reported yesterday that compared to the first six months of last year, internet display advertising has increased 17.7% to $5.52 billion. Even though this is a considerable increase, the total ad spend [...] more...

Finding The ‘Net’s’ Super Bowl

Written on: August 24th 2007
Author: Gal Trifon

More than a decade in, the Internet has altered the economic landscape and changed the buying habits of millions of consumers – but many brands still hesitate to shift the bulk of their ad budgets online. While interactive advertising budgets are growing fast, the gap between online consumption and online [...] more...

Zenith Projects Ad Spending To Grow 82%

Written on: July 3rd 2007
Author: Editor

Zenith Optimedia has reported that between 2006 and 2009, the internet is projected to grow six times faster than traditional media, increasing its share of the ad market from 6.1% to 9.4%. According to the agency, there will be a 29% gain in 2007 over 2006, and a 19% increase [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...