ad-spend



Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

Ad Spend on Piracy Sites Hits $227 Million in 2013

Written on
February 19th 2014
Author
Richard L. Tso

ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by university campuses and computer clusters around the country in the late 1990s, piracy has been around for decades, and yet these ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

Female Game Players are Stealing TV Advertising Budgets

Written on
December 10th 2013
Author
Oscar Diele

ADOTAS – Advertising budgets previously allotted to TV are quickly gravitating to casual games as women and girls increasingly play online and mobile games. Pre-teens and teens snatch time to chill out with mobile games during the day and after homework in the evening.  Adult women are still disappearing to ... more...

What’s the Future of Video Ads Beyond Pre-Roll?

Written on
October 23rd 2013
Author
Richard L. Tso

ADOTAS – When you use your computer or mobile device, what activities do you gravitate towards? Besides just checking email and surfing the web, are you more likely to watch video content on your mobile phone over your desktop computer? How about the length of time you will watch a ... more...

Adap.tv Video Ad Report: 70% of Agencies are Buying Mobile, and Programmatic Doubles

Written on
October 22nd 2013
Author
Adotas

ADOTAS — Adap.tv released its semi-annual “State of the Video Industry” report for the US market today, with stats based on responses from 900+ media/marketing pros. The 5 main takeaways are: Brands say growing video ad spend is pulling from TV broadcast dollars; display jumps into the target zone as well. Programmatic, ... more...

It’s the 1940s All Over Again in the Digital Video Ad Market

Written on
October 21st 2013
Author
Avi Brown

ADOTAS — On July 1, 1941, Americans tuning into a baseball game between the Brooklyn Dodgers and Philadelphia Phillies on their grainy black-and-white television sets saw something for the very first time: a commercial. The 10-second ad for Bulova watches, aired by NBC affiliate WNBT, was the world’s first TV commercial. Today’s ... more...

Platform Providers Bring Digital Ad Buying to SMB Market

Written on
October 21st 2013
Author
Richard L. Tso

ADOTAS — According to recent research by BIA Kelsey, small and medium-sized businesses will continue to shift their marketing budgets towards digital advertising. The firm predicts that by 2015, SMBs will allocate 70 percent of their marketing budgets to digital and online media. You may have caught my recent story about ... more...

Looking at Native Ads Through Rose-Colored Glasses May Be Costly

Written on
October 11th 2013
Author
Phil Fougere

ADOTAS — Native advertising is one of the biggest trends in digital advertising, and it is growing in popularity and in terms of overall spending. A recent survey by eMarketer shows that native advertising spending accounted for $1.63 billion in 2012 and is estimated to rise by more than $1 ... more...