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Study: Mobile and Tablets Driving US Paid Search Spend

Written on
April 18th 2013
Author
AdotasWire

LOS ANGELES, April 18, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report, which found that total search advertising spend across Google and Yahoo!-Bing increased 21.6 percent year-over-year, in addition to other findings. [...] more...

Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video Viewing Will Double on Super Bowl Sunday

Written on
January 29th 2013
Author
Tamara Gaffney

Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for their favorite team to score another touchdown. Marketers, however, think of it as the Oscars of [...] more...

Photo Gallery: 2012′s Funniest Ad Flubs

Written on
January 3rd 2013
Author
Richard L. Tso

While we can all joke about the biggest ad mistakes of 2012, for advertisers, it’s no laughing matter. According to the study by eMarketer, print advertising in the U.S. expected to hit $39.8 billion in 2012, and online advertising was expected to finally surpass print at $39.5 billion. With ad [...] more...

PPC Up, CPC Down in Covario’s Global Paid Search Spend Analysis for Q1

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS – Today, search marketing/SEO services provider Covario issued its Global Paid Search Spend Analysis for the first quarter of 2012, which showed, among other things, that paid search ad spend was up significantly from last year for technology and consumer electronics companies, PPC ad spend rose in the Americas [...] more...

Marin Software Report on Mobile Search Advertising: More Engagement, Lower CPC for Mobile

Written on
March 26th 2012
Author
Brian LaRue

ADOTAS- Today, online advertising management services platform provider Marin Software released its “State of Mobile Search Advertising in the U.S.” report, which details exactly what its title suggests, summarizing some key points worth observing following a landmark 2011 for mobile device adaptation and mobile ad spend, and also projecting what [...] more...

Infographic: How Social Will Win the Election Ad Wars

Written on
March 16th 2012
Author
Brian LaRue

ADOTAS - Social advertising platform 140 Proof launched a new social tool for political campaigns yesterday (targeted, top-of-newsfeed ads created in real time from a candidate’s Tweets), and to accompany the news, the company released an infographic about social media’s importance in the 2012 election. In 2008, social media was [...] more...

Companies Boost Digital Marketing, Unsure of ROI

Written on
February 5th 2010
Author
Gavin Dunaway

ADOTAS – While companies continue to bump up their online ad budgets, particularly for social, a high percentage still are uncertain how measure the effectiveness of digital campaigns. Marketing Budgets 2010: Effectiveness Measurement and Allocation, a survey of more than 1,000 companies by Econsultancy and ExactTarget, found that while 88% of [...] more...

Online Ad Dollars Will Keep Rolling Facebook’s Way

Written on
December 23rd 2009
Author
Gavin Dunaway

ADOTAS – Yeah, Twitter got a lot of press with its meteoric rise in the spring, but in the social mediascape, it’s tough to deny that this was Facebook’s year — 350 million users can’t be wrong. At the same time, MySpace’s slide into irrelevance was dramatic and the finger-pointing within [...] more...

Global online ad spend on the rise while U.S. sinks

Written on
October 20th 2009
Author
Gavin Dunaway

ADOTAS – Sorry to spoil the recovery party, but according to eMarketer 2009 is going to be the first down year for Internet advertising in the U.S. since 2002. Wait a second — ZenithOptimedia says global Internet ad spending is the only advertising segment that will grow this year. Uncork the [...] more...

China’s Ad Spend Slows

Written on
August 11th 2008
Author
Sarah Novotny

ADOTAS – Despite the Olympics, China’s ad market growth has slowing down. However, the country is still making the numbers to potentially be the second largest ad market globally next year. Chinese ad growth will fall from 22% in 2008 to 19.5% in 2009, according to WPP’s media buying unit [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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