ad-spend
Companies Boost Digital Marketing, Unsure of ROI
ADOTAS – While companies continue to bump up their online ad budgets, particularly for social, a high percentage still are uncertain how measure the effectiveness of digital campaigns. Marketing Budgets 2010: Effectiveness Measurement and Allocation, a survey of more than 1,000 companies by Econsultancy and ExactTarget, found that while 88% of [...] more...
Online Ad Dollars Will Keep Rolling Facebook’s Way
ADOTAS – Yeah, Twitter got a lot of press with its meteoric rise in the spring, but in the social mediascape, it’s tough to deny that this was Facebook’s year — 350 million users can’t be wrong. At the same time, MySpace’s slide into irrelevance was dramatic and the finger-pointing within [...] more...
Global online ad spend on the rise while U.S. sinks
ADOTAS – Sorry to spoil the recovery party, but according to eMarketer 2009 is going to be the first down year for Internet advertising in the U.S. since 2002. Wait a second — ZenithOptimedia says global Internet ad spending is the only advertising segment that will grow this year. Uncork the [...] more...
China’s Ad Spend Slows
ADOTAS – Despite the Olympics, China’s ad market growth has slowing down. However, the country is still making the numbers to potentially be the second largest ad market globally next year. Chinese ad growth will fall from 22% in 2008 to 19.5% in 2009, according to WPP’s media buying unit [...] more...
Online Ad Spending Spikes by 27%, Trend Likely To Continue
Recession? What recession? Internet ad spending surged in 2007, with revenue growing 27% year over year to $25.5 billion, the IDC reports Monday in its quarterly wrap-up. Expenditures in the fourth quarter of 2007 grew by almost 28% to $7.3 billion, compared to the same quarter the year before. And all signs [...] more...
Ad Spend Will Bloom In ’08
There is no worry on the growth rate of online ad budgets for next year, despite the future of the economy. Emarketer reports that online advertising will increase by 29% in 2008. Reports suggest that online advertising will maintain its strength due to the need for ads with a “quantifiable [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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