Adotas

Where media buyers start online





ad-spend



Companies Boost Digital Marketing, Unsure of ROI

Written on
February 5th 2010
Author
Gavin Dunaway

ADOTAS – While companies continue to bump up their online ad budgets, particularly for social, a high percentage still are uncertain how measure the effectiveness of digital campaigns. Marketing Budgets 2010: Effectiveness Measurement and Allocation, a survey of more than 1,000 companies by Econsultancy and ExactTarget, found that while 88% of [...] more...

Online Ad Dollars Will Keep Rolling Facebook’s Way

Written on
December 23rd 2009
Author
Gavin Dunaway

ADOTAS – Yeah, Twitter got a lot of press with its meteoric rise in the spring, but in the social mediascape, it’s tough to deny that this was Facebook’s year — 350 million users can’t be wrong. At the same time, MySpace’s slide into irrelevance was dramatic and the finger-pointing within [...] more...

Global online ad spend on the rise while U.S. sinks

Written on
October 20th 2009
Author
Gavin Dunaway

ADOTAS – Sorry to spoil the recovery party, but according to eMarketer 2009 is going to be the first down year for Internet advertising in the U.S. since 2002. Wait a second — ZenithOptimedia says global Internet ad spending is the only advertising segment that will grow this year. Uncork the [...] more...

China’s Ad Spend Slows

Written on
August 11th 2008
Author
Sarah Novotny

ADOTAS – Despite the Olympics, China’s ad market growth has slowing down. However, the country is still making the numbers to potentially be the second largest ad market globally next year. Chinese ad growth will fall from 22% in 2008 to 19.5% in 2009, according to WPP’s media buying unit [...] more...

Online Ad Spending Spikes by 27%, Trend Likely To Continue

Written on
February 11th 2008
Author
Sarah Novotny

Recession? What recession? Internet ad spending surged in 2007, with revenue growing 27% year over year to $25.5 billion, the IDC reports Monday in its quarterly wrap-up. Expenditures in the fourth quarter of 2007 grew by almost 28% to $7.3 billion, compared to the same quarter the year before. And all signs [...] more...

Ad Spend Will Bloom In ’08

Written on
December 31st 2007
Author
Sarah Novotny

There is no worry on the growth rate of online ad budgets for next year, despite the future of the economy. Emarketer reports that online advertising will increase by 29% in 2008. Reports suggest that online advertising will maintain its strength due to the need for ads with a “quantifiable [...] more...



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership