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Engauge Continues Acquisition Spree

Written on: April 3rd 2008
Author: Editor

ADOTAS – Next-gen marketing solutions agency Engauge announced today that it acquired Spunlogic, an independent digital agency. Financial terms of the deal were not disclosed. With the acquisition of Spunlogic, Engauge compliments its current capabilities in brand communication, behavioral research, direct marketing and data analytics. Engauge says it will leverage Spunlogic’s [...] more...

Yahoo (Slightly) Less Sought After; Microhoo Plans To Avoid Tech Snafu

Written on: March 10th 2008
Author: Editor

ADOTAS — Yahoo Inc. has lost a suitor. As many industry watchers predicted, News Corp.’s desire for Yahoo is not as ardent as Microsoft Corp.’s. Rupert Murdoch reportedly told investors at an annual Bear Stearns media conference today that News Corp. will not “get into a fight” with Microsoft. News Corp. [...] more...

Eyespot Offers Online Publishers New Products To Maximize Ad Revenue

Written on: March 7th 2008
Author: Editor

ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video. The suite includes advanced rich Internet and mobile video applications that allow consumers to view, [...] more...

Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms

Written on: March 7th 2008
Author: Editor

ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations, the [...] more...

Consumers Starting To Respond Positively to Mobile Ads

Written on: March 5th 2008
Author: Editor

ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...

Facebook Goes Fishing at Google for Online Ad Guru

Written on: March 5th 2008
Author: Editor

ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...

Report: Microsoft Says Google Is Only Ad-Platform Competitor

Written on: March 3rd 2008
Author: Editor

ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz. Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: [...] more...

Local Pages Slashes Click Fraud With Click Forensics

Written on: February 29th 2008
Author: Editor

ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...

Thomas Kinkade Partners With Regional Papers To Bring in Online Ad Revenue

Written on: February 29th 2008
Author: Editor

ADOTAS — The syndicated advertising management and online media publishing provider, Thomas Kinkade Network, announced yesterday that it is partnering with Mainstreet Media to launch and market a series of online broadcast channels and extend Mainstreet’s traditional newspaper brands. Mainstreet Media owns a number of regional papers in California including the [...] more...

AdBrite Gains Daniel Issen

Written on: February 28th 2008
Author: Editor

AdBrite announced today that Daniel Issen has officially joined the company in the position of Vice President of Engineering. Issen is now responsible for software development at the firm. Ignacio Fanlo, CEO of AdBrite stated “We are excited to have a technology executive of Daniel’s caliber join AdBrite. Daniel has a [...] more...

Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...