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MediaMind Seeks Superheroes of Rich Media

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...

OpenX Serves the Big Pubs

Written on
February 8th 2011
Author
Gavin Dunaway

ADOTAS – OpenX is looking for some large publishers — the ad-serving tech firm launched its latest enterprise platform aimed at the big guys. The platform is open to all publishers today, but early adopters criss-cross the globe — Groupon in the U.S., Orange-France Telecom Group in Europe and Excite in [...] more...

YuMe Takes Video Campaigns From One End to the Other

Written on
October 18th 2010
Author
Gavin Dunaway

ADOTAS – The days of piecemeal video campaigns through multiple companies are numbered, as YuMe just introduced ACE for Advertisers, which chauffeurs a video campaign from start to finish. Built on top of YuMe’s ACE video platform, which serves more than 1 billion impressions monthly, the end-to-end solution hits all the [...] more...

UPDATED W/ VIDEO: To Keep Brands Safe, YuMe Patrols Player Neighborhoods

Written on
June 23rd 2010
Author
Gavin Dunaway

ADOTAS – First and foremost, Chief Revenue Officer Scot McLernon declares, YuMe is a technology company — and innovation that assists advertisers is imperative to its mission. Advertisers’ top concern may be getting the right ad in front of the right person at the right time, “But we also need [...] more...

Google Unleashes Next-Gen Ad Server

Written on
February 24th 2010
Author
Gavin Dunaway

ADOTAS – The Rubicon Project says the ad server is dead, but apparently Google didn’t see the obituary. On Monday Google introduced what it called the “next generation” of ad-serving for publishers: DoubleClick for Publishers (DFP). Combining Google’s tech and infrastructure with DoubleClick’s display and ad serving expertise, DoubleClick for Publishers [...] more...

Engauge Continues Acquisition Spree

Written on
April 3rd 2008
Author
Sarah Novotny

ADOTAS – Next-gen marketing solutions agency Engauge announced today that it acquired Spunlogic, an independent digital agency. Financial terms of the deal were not disclosed. With the acquisition of Spunlogic, Engauge compliments its current capabilities in brand communication, behavioral research, direct marketing and data analytics. Engauge says it will leverage Spunlogic’s [...] more...

Yahoo (Slightly) Less Sought After; Microhoo Plans To Avoid Tech Snafu

Written on
March 10th 2008
Author
Sarah Novotny

ADOTAS — Yahoo Inc. has lost a suitor. As many industry watchers predicted, News Corp.’s desire for Yahoo is not as ardent as Microsoft Corp.’s. Rupert Murdoch reportedly told investors at an annual Bear Stearns media conference today that News Corp. will not “get into a fight” with Microsoft. News Corp. [...] more...

Eyespot Offers Online Publishers New Products To Maximize Ad Revenue

Written on
March 7th 2008
Author
Sarah Novotny

ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video. The suite includes advanced rich Internet and mobile video applications that allow consumers to view, [...] more...

Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms

Written on
March 7th 2008
Author
Sarah Novotny

ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations, the [...] more...

Consumers Starting To Respond Positively to Mobile Ads

Written on
March 5th 2008
Author
Sarah Novotny

ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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