ad-sales

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on: February 15th 2013
Author: Mike Daly

Here’s the latest burning question we posed to our readership of industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses [...] more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)

Written on: February 15th 2013
Author: Mike Daly

… Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce. What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system. The need for a qualified, educated direct sales team to connect [...] more...

It’s Reorg Season in Portal Land

Written on: March 10th 2011
Author: Gavin Dunaway

Both AOL and Yahoo are shuffling the deck chairs — I mean, reorganizing, but the former is issuing the pink slips while the latter is hiring and promoting within its ad sales department. As we noted last week, part of AOL CEO Tim Armstrong’s plan to “make magic” as its new [...] more...

New Sheriff In Town: Peter Bassett Joins Millennial Media

Written on: September 10th 2007
Author: Sarah Novotny

Cross-platform mobile advertising company Millennial Media put out an announcement today that has named Peter Bassett as senior vice president of advertising sales. Bassett inherits the responsibility of overall growth and direction of the company’s sales and customer relations. Bassett comes to Millennial Media from Community Connect Inc. having managed the [...] more...

Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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Six Mistakes You’re Making with Landing Pages May 22nd 2013
Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
Brands & the Next Internet Wave: What You Need To Know May 21st 2013
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Preview: What’s Happening at Internet Week New York 2013 May 20th 2013

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