There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to [...] more...
On Tuesday, Mediaspectrum announced that its Mediaspectrum Sales and Mediaspectrum AdWatch cross-platform advertising sales and production solutions for media companies are now SAP-endorsed business solutions. According to an SAP spokeman, the partnership came about because making multichannel cross-platform publishing work for publishers and media organizations has long presented a significant challenge. By [...] more...
BOSTON (December 4, 2012) – Mediaspectrum today announced that its Mediaspectrum Sales and Mediaspectrum AdWatch cross-platform advertising sales and production solutions for media companies are now SAP-endorsed business solutions. The Mediaspectrum solutions, used in combination with finance and analytic applications from SAP AG (NYSE: SAP), help media companies transform and [...] more...
NEW YORK (October 8, 2012) – Index Platform, a global sell-side platform operated by Casale Media, today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers trying [...] more...
Recently, big data analytics has received a lot of attention from CMOs at large global brands — and rightly so. Executives at companies that invest heavily in digital marketing realize they need new software solutions that can handle and provide actionable insights from the massive amount of data that channels [...] more...
SEATTLE (September 26, 2012) — Optify, a leading provider of inbound marketing software for professional B2B marketers and Digital Marketing Agencies, today announcedthe appointment of marketing veteran Doug Wheeler as Chief Marketing Officer. Wheeler will lead the company’s marketing strategy, work with sales to expand Optify’s customer base and help [...] more...
SAN FRANCISCO (September 18, 2012) – At the Salesforce.com Dreamforce conference, business audience marketing company Bizo introduced two new solutions designed to help business marketers more efficiently move prospects through the sales and marketing funnel. More than 500 brands, and their agency partners, count on Bizo to more effectively [...] more...
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