ad-retargeting



Report: Twitter to Challenge Facebook in Retargeting Game

Written on
May 30th 2013
Author
Mike Daly

ADOTAS – AdAge reported today that Twitter is preparing its own retargeting platform to go head-to-head with Facebook Exchange (FBX). Business Insider and VentureBeat were among the other news outlets reporting the story. Speculation as to whether Twitter would follow Facebook’s lead in this area began as early as last November, when ... more...

An SES Primer: New York Set for Search Engine Strategies This Week

Written on
March 25th 2013
Author
Richard L. Tso

ADOTAS – The Search Marketing bigwigs of Silicon Valley are descending on the Big Apple this week for the Search Engines Strategies conference at the New York Marriott Marquis, including the likes of Google, Twitter, Adobe and Salesforce.com. The three-day event kicks off on tomorrow, March 26 and aims to ... more...

Hotmail to Be Retired; DSPs to Lose Cheap Retargeted Ad Space

Written on
February 4th 2013
Author
Mike Daly

A source close to Microsoft told Adotas last week that Hotmail will soon go the way of the dinosaur and its replacement, Outlook.com, would be free of ads. In response, a spokesperson for Microsoft confirmed the former but denied the latter. “Outlook.com does have ads,” said the spokesperson (appropriately) via email. ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...