ad-networks
Agencies: Working Hard or Hardly Working?
ADOTAS – A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and [...] more...
AdJuggler Soups Up Its Software
ADOTAS – Spring is in the air (despite the occasional flurries here in NYC), so in anticipation of the new season AdJuggler is rolling out the latest upgrades for its publisher solutions software (APS), targeted to fast-growth publishers with niche audiences and large domestic and international portals, and its network [...] more...
The Switch Is Always On With Contendo
ADOTAS – One Christmas morning I discovered the answer to that modern mystery, “Why are there locks on the doors of a 7-11?” Before my family’s yearly sojourn to Louisville, Ky., (Go Cards!) for unwrapping presents, we stopped by the convenience store to pick up some snacks for the flight [...] more...
Google Unleashes Next-Gen Ad Server
ADOTAS – The Rubicon Project says the ad server is dead, but apparently Google didn’t see the obituary. On Monday Google introduced what it called the “next generation” of ad-serving for publishers: DoubleClick for Publishers (DFP). Combining Google’s tech and infrastructure with DoubleClick’s display and ad serving expertise, DoubleClick for Publishers [...] more...
Innovative Media Is So Glam
ADOTAS – In mentioning industry names that appear on Fast Company’s annual Most Innovative Companies, we’d be remiss to not include Glam Media, which took the top spot among the Most Innovative Media companies. Glam was also #37 on the general Most Innovative list. The vertical network dedicated to the interest [...] more...
Publishers Get Premier Treatment From PubMatic
ADOTAS – PubMatic has upgraded its platform to “Premier,” offering a single dashboard for publisher’s sales and ad ops teams to manage revenue and glean insight into inventory and pricing on both guaranteed and non-guaranteed inventory. The improved platform promises to deliver every demand source for non-guaranteed inventory through an impression-level [...] more...
Do You Know Where Your Ad Is?
ADOTAS – I had an epiphany the other night. For many brand advertisers, display advertising is a lot like giving your teenager the car keys for the first time. They tell you exactly where they’re going, who they’re going to be with, what kind of activities and/or environments are expected, [...] more...
TRAFFIQ’s New Adventures in High Findability
ADOTAS TRAFFIQ, says CEO Mark Kahn. “The Internet has become with a 300-channel world, how do you find what you’re looking for?” Upgrades to TRAFFIQ’s platform are getting closer to answering that question with channels. The improvements are two-fold — for media buyers, TRAFFIQ has souped up its proprietary attribute matching [...] more...
Mobclix Sweetens Mobile Ad Exchange With Nielsen Data
ADOTAS – While mobile represents an exciting new field for brands to frolic, marketers are rightfully concerned about ROI and reaching the target audience. To assuage these concerns, Mobclix has teamed up with Nielsen to marry the latter’s mapping demographic data with the former’s mobile data and create an exclusive [...] more...
Adify Finds Ad Network Adoption Up by a Quarter
ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months. With 216 media planners, interactive marketing [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
