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Undertone Networks Picks up $40 Million

Written on: April 1st 2008
Author: Editor

As the economy slows to a mild crawl and most businesses prepare for the worst, the online advertising market continues to do deals and raise money. Today, Undertone Networks announced that it had raised a whopping $40 Million. This announcement is on the heels of rumors about Tribal Fusion, another [...] more...

Rosy Future Predicted for Small Ad Networks

Written on: March 14th 2008
Author: Editor

ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...

Eyespot Offers Online Publishers New Products To Maximize Ad Revenue

Written on: March 7th 2008
Author: Editor

ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video. The suite includes advanced rich Internet and mobile video applications that allow consumers to view, [...] more...

Top 10 Do’s And Don’ts Of Mobile Content Marketing

Written on: March 5th 2008
Author: Mike Sprouse

ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...

IDG Makes Ad Network For Bloggers

Written on: March 5th 2008
Author: Editor

ADOTAS - Independant publishers who have an interest in growing their revenue and increasing their traffic, but have limited resources have been given an alternative today. The IDG TechNetwork represents publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. In return, publishers receive a share [...] more...

AzoogleAds Goes European

Written on: March 3rd 2008
Author: Editor

ADOTAS - Azoogle, Inc, an online performance-based ad network, announced today that the firm is expanding into the European marketplace through an agreement with 77Agency, an independent New Media Marketing agency based in London. Publishers on AzoogleAds’ network will now have access to international advertising inventory in sectors including financial services, [...] more...

Hydra Network Adds New Campaigns

Written on: February 22nd 2008
Author: Editor

The Hydra Network, an advertising network focused exclusively on cost-per-acquisition (CPA), announced today that it will be managing online ad campaigns for AARP, Sears and Citibank. Ads will be placed on affiliate site such as Yahoo, Google and Publishers Clearing House. A response-based online marketing campaign for AARP that will include [...] more...

Newspapers Create Ad Network To Compete

Written on: February 15th 2008
Author: Editor

ADOTAS - Four major newspaper chains today announced the creation of quadrantOne, an online sales network that will allow advertisers to launch nationwide campaigns in one place. Advertisers will reach about 50 million unique visitors per month in 27 of the 30 top markets, the company says. Investors include Tribune Co., [...] more...

Looking For Demographic Targeting? Look Towards The Data

Written on: February 14th 2008
Author: Meir Zohar

Janet Driscoll Miller recently wrote about the new demographic targeting now possible on a limited basis with Google AdWords . While I respect the latest move from Google, who have contributed much to online advertising, I would encourage Janet to look beyond AdWords to other advertising vehicles that can offer [...] more...

Rubicon Project Makes A Name For Itself

Written on: February 12th 2008
Author: Editor

Today the Rubicon Project, a firm which seeks to automate the online advertising industry released data from its private Beta program today. Since launching in Beta in October of 2007, over 3,500 web publishers have signed up to use the service. To date the Rubicon Project has optimized 4 billion [...] more...

Features

Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
So You Think SMS Is Dying? Think Again… May 14th 2008
Interactive Creative Skills Every Agency Needs May 13th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...