ad-network
Quick Hits: Geoscape Goes Freemium, Gupshup Opens AppShup
ADOTAS – Geoscape has released the FREEmium edition (I see what you did there!) of the Geoscape Intelligence System (GIS), which will provide marketers with frequently updated consumer info such as socio-demographic, economic and spending data via an intuitive browser interface. GIS is powered by Geoscape resources such as the [...] more...
Affluent and Premium Are Allied at RGM
ADOTAS – Yahoo!’s Right Media ad exchange kicked a slew of small and medium publishers to the curb when it decided to ditch the Direct Media Exchange and rebrand as a premium exchange. Interesting enough, the same kind of thought process is working on the other side of the spectrum — [...] more...
PubMatic Goes Mobile With Revenue Optimization
ADOTAS – As the mobile ad space lights up with consolidation, it’s not surprising that online ad service providers want to join in the game. Ad revenue optimizer PubMatic has tossed in its quarters by expanding its premium publisher platform to mobile inventory. To simplify the process of monetizing the mobile [...] more...
CPX Returns to Roots With New Platform
ADOTAS — Sometimes a company has to get back to its roots — CPX Interactive has launched CPX adROIt, its own proprietary ad management platform. Returning to a proprietary platform is a bit nostalgic — B.U.D.S. was the first ad-serving platform created by CPX Interactive CEO Mike Seiman and CTO Carlton [...] more...
Teracent Acquisition Validates Dynamic Display
ADOTAS – While Black Friday in-store sales have been dragging for the last few years, comScore points out that online sales jumped by 11% this last Friday over the year before, hitting $595 million. comScore predicts Cyber Monday (today) online sales could top $900 million. Every year the threat of [...] more...
Adify finds food is on clickers’ minds
ADOTAS – Users must be starving — the food vertical on Adify’s Network Builder Platform, one of 13 measured, nearly doubled between the second and third quarters. Food CPMs were up 91%, from a median CPM of $3.63 in the second quarter to $6.94 in the third. This accelerated the vertical’s [...] more...
Live from DPAC4: Media moguls weigh in
ADOTAS – The room didn’t shake literally, but some kind of metaphysical ripple passed through the audience as the panelists lumbered on stage at DPAC4. These were the media moguls — The Wall Street Journal, NBC/Universal, Turner Entertainment, Reuters and Zinio — or rather their representatives, on stage to discuss [...] more...
Encouraged by platform success, Digg will launch ad network
ADOTAS – Impressed with the early results of its unique ad platform launched in June, Digg announced it will build an ad network off its Digg Ads system to be released next year, according to ClickZ. The platform allows users to “Digg” ads similar to Digg’s editorial content, only when someone [...] more...
NBC injects funds into mobile ad network Greystripe
ADOTAS — Greystripe, the mobile brand ad network responsible for over 250 million ad-supported mobile app and game downloads, has secured $2 million in funding from GE/NBCU’s Peacock Equity Fund, capping a $7.5 million Series C funding round. The previously announced $5.5 million of this Series C round was from Disney’s [...] more...
Industry news on partnerships and offerings
ADOTAS — Batanga, Jigsaw, Rocket Fuel and YPulse all had annoucements today. Rocket Fuel, a self-described hybrid ad network, has announced the launch of its intelligent ad serving platform that drives results for advertisers by automatically leveraging massive amounts of internal and third-party data and serving only the best impressions in [...] more...
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Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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