ad-network
AdBrite, Google Drawn Into JuicyCampus Controversy
ADOTAS — JuicyCampus.com, a controversial Web site that publishes anonymous, unverified, and usually mean-spirited gossip about college students has become the target of unflattering chatter itself of late. It’s also in the crosshairs of prosecutors in New Jersey who subpoenaed its records to find out of the site violates the state’s [...] more...
Is AOL Next on the Block?
ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...
Adconion Acquires Frontline Direct For $20M
ADOTAS - Adconion Media Group, a global independent online ad network announced today that it has acquired Frontline Direct, a data management and direct marketing solutions provider for $20 million in cash and equity. Some of Frontline’s established relationships include ConsumerInfo.com, Inc., and Reunion.com, amongst other top interactive advertising agencies. “Beginning with [...] more...
Report: Microsoft Says Google Is Only Ad-Platform Competitor
ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz. Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: [...] more...
Local Pages Slashes Click Fraud With Click Forensics
ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...
GoFish Adds WeeWorld To The Family
ADOTAS - GoFish Corporation announced today announced the addition of WeeWorld, an avatar-based social network, to its newly-launched youth-focused online media and entertainment network. WeeWorld has over 21 million WeeMees, the youth avatars that have been created worldwide. This increases domestic reach of the GoFish Network to 18.2 million unique [...] more...
GoFish Launches Ad Network For Little Ones
ADOTAS - GoFish Corporation, an established online video and youth entertainment provider announced the launch of a vertical ad network that will allow marketers to reach 17.4 million online users in the U.S. with a large concentration of 6-17 year olds. The company will also distribute broadband content across the [...] more...
Nokia Media Network Launches
Today, Nokia announced the launch of the Nokia Media Network, a premium ad network including over 70 publishers and operators as well as Nokia media properties. The network yields click through rates that average 10% in certain channels, the highest reported response rates in the industry. Mike Baker, Head of Nokia [...] more...
AOL Scoops Up buy.at
Time Warner Inc.’s AOL announced the acquisition of buy.at today. AOL scooped up the online, independent affiliate marketing network to boost the company’s online advertising business. Financial terms of the deal were not disclosed. In Buy.at’s network, advertisers only pay online publishers when a visitor takes an action or makes a [...] more...
Vizi Hires Andrew Wesley
Vizi Inc. a professional interactive advertising company has announced the recent hire of Andrew Wesley as VP of Vertical Networks. In this capacity, Wesley will manage and develop Vizi Vertical Networks through existing publisher relationships and by recruiting additional media partnerships. “Joining the growth-oriented team here at Vizi and being responsible [...] more...
Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
- Study: 75% of Companies To Boost Digital Ad Spend July 18th 2008
- Google, Microsoft Woes Ascend as Stock Plunges July 18th 2008
- WebTrends’s New Tool Tracks Video Engagement July 18th 2008
- Google Snags Contextual Ad Co. for $140M July 18th 2008
- Become.com Scores $8 Million July 18th 2008
- ValueClick Cuts Fiscal Outlook: Staff Next? July 17th 2008
- YouTube Goes to Hollywood July 17th 2008
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
- Can SMS Get McCain Elected? July 14th 2008
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
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