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Comcast AdDelivery Expands Into International Markets with Adstream Partnership

Written on
April 8th 2014
Author
Richard L. Tso

ADOTAS – People know Comcast as a cable company that brings television, Internet and phone services to households around the country. What they don’t often realize is that Comcast is actually a major infrastructure player that has built a robust and expansive national communications network for the delivery of content. ... more...

Location-Based Ad Network Taps Into Daily Commute Patterns

Written on
February 24th 2014
Author
Richard L. Tso

ADOTAS – Living in a large city can definitely have its perks, and hopefully one of them is a functional, dependable and well laid-out and public transportation system to carry commuters to and from the office each day. With over 10.2 billion public transit trips taken each year, one company ... more...

Airpush and OpenX Partner to Launch Private Mobile Ad Exchange

Written on
February 3rd 2014
Author
AdotasWire

LOS ANGELES, February 3, 2014 (ADOTAS) – Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange.  AirX combines OpenX’s ... more...

Simulmedia Closes $25 Million D Round

Written on
December 10th 2013
Author
AdotasWire

NEW YORK, December 10, 2013 (ADOTAS) — Simulmedia, a targeted television advertising company, today announced that it has closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners (a new fund created by Dick Parsons and Ronald Lauder), and ... more...

MobileFuse Launches Comprehensive Mobile Video Ad Network

Written on
October 29th 2013
Author
AdotasWire

NEW YORK, October 29, 2013 (ADOTAS) – MobileFuse, a leading mobile brand advertising network, today announced the launch of Vision, a comprehensive video advertising network for cross-platform distribution, view optimization and dynamic reporting. With the introduction of Vision, MobileFuse is addressing key needs in the mobile video market including premium reach, ... more...

Alloy Digital and Break Media Merge, Become ‘Defy Media’

Written on
October 14th 2013
Author
AdotasWire

LOS ANGELES and NEW YORK, October 14, 2013 (ADOTAS) – Alloy Digital and Break Media today announced that the companies have merged, creating a powerful digital-centric media company focused on content creation and delivery to the key 12-34 demographic. Operating under the new name Defy Media, the transaction combines the ... more...

AdTheorent Goes Cookie-Free

Written on
October 9th 2013
Author
AdotasWire

NEW YORK, October 09, 2013 (ADOTAS) – AdTheorent, Inc. the industry’s first truly intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced that its   Traktion™ tracking and analytics platform is now entirely cookie-free.  Traktion allows advertisers to track post-click and post-view behavior within an advertiser’s properties across the mobile web and in ... more...

Why Online Video Advertising is Giving TV a Run for its Money

Written on
October 4th 2013
Author
Kevin Van Lenten

ADOTAS – There may still be more commercials on TV than on the Web, but online video ads are encroaching on TV’s advertising dollars as the potential viewers rival prime-time audiences and quality content increases. Television remains the dominant advertising medium in the U.S, but it’s starting to lose its luster. ... more...

Transcending The Cookie: The New Tracking Paradigm

Written on
September 16th 2013
Author
Richard L. Tso

ADOTAS — First-generation ad targeting technologies relied heavily on the infamous cookie – a small line of text with ID tag that is integrated into people’s web browsers, giving advertisers the ability to identify and send consumers relevant ads online. Like virtual door keys, cookies allow a website to recognize ... more...

News Corp To Launch Global Programmatic Advertising Exchange

Written on
August 21st 2013
Author
AdotasWire

NEW YORK, August 21, 2013 (ADOTAS) – News Corp (NASDAQ: NWS, NWSA; Temp. ASX tickers: NNC, NNCLV) announced today plans tolaunch a global programmaticadvertising exchange allowing marketers to collectively leverage the company’s leading online and mobile products and rich first-party data forprogrammatic buying and real-time bidding. News Corpproperties will discontinue any remaining ... more...