ad-network
Turbo-Charging a Do-It-Yourself Affiliate Marketing Strategy
ADOTAS – If you ask several different people for advice on whether you should manage your own affiliate marketing program, you’re likely to get several different answers. In many cases, it comes down to the size of your company, your products, the volume of your online sales, and the skills [...] more...
Facebook’s Tracking Cookies and How the FTC Could Shake Off Privacy Fatigue
ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws by setting tracking cookies that contained user IDs and followed browser behavior on sites integrated with the [...] more...
Remnant Inventory Pact Makes Yahoo!, AOL and Microsoft Strange Bedfellows
ADOTAS – “Misery acquaints a man with strange bedfellows,” comments jester Trinculo as he partners with man-beast Caliban and drunk butler Stefano in Shakespeare’s “The Tempest.” And certainly Yahoo!, AOL and Microsoft are witnessing miserable times in the display game as Google and Facebook take the lion’s share of the [...] more...
Google: Blood on the Playground
ADOTAS – Over the weekend, MG Siegler wrote an excellent post about Google’s relationship with other technology companies entitled “With Google, There Will Be Bad Blood.” According to Siegler, Google is pissing off the tech industry because they’re trying to do everything while possessing the arrogance to think that they can. Reading [...] more...
Boosting Campaign Performance With Ad Networks
ADOTAS – Navigating the ins and outs of the ad network world can be a large and daunting task. We all wish we could simply launch a campaign and then sit back and watch it triumph effortlessly. Unfortunately, we all know that it’s just not that easy, and that there [...] more...
The New Display Ecosystem, Part I: A Few Words on HYPE
ADOTAS – It’s been four years since I wrote one of my most popular series of blog posts of all time — “The Ad Exchange Model” (part 1, part 2 and part 3). Since then a lot has happened. A whole slew of three letter acronyms has appeared: DSP, SSP, [...] more...
MySpace Is Now Specific Media’s Problem — or Advantage
ADOTAS – It’s official: MySpace is now Specific Media’s problem. Oh, and actor/singer Justin Timberlake’s, who also took an ownership stake and apparently is going to drive the creative vision for the company. He sings, he dances, he acts, he produces and he guides forlorn social networks back into popular [...] more...
RockMelt’s Social Browser Update Gets Boost From Facebook Partnership
ADOTAS – As first propagated by Brandt Dainow in a fascinating column on the future of social networking, I believe Facebook’s eventual goal is to become a core part of the Internet experience — to actually integrate its social functionalities into the web. One sign this may be the case is [...] more...
Everson Swears No Facebook Ad Network in the Works
ADOTAS – “We have no plans to build an ad network,” stated Carolyn Everson, Facebook’s recently anointed vice president of global sales, at Federated Media’s Conversational Marketing Summit yesterday during NYC Internet Week. “I don’t believe you,” Federated founder, chairman and event MC John Battelle snapped back with a smile. And [...] more...
DoubleVerify’s BrandShield Pinpoints Ad Blocking to the Page Level
ADOTAS – Verification mainstay DoubleVerify is taking ad blocking down to the page BrandShield 2.0, which the company claims can see through multiple levels of i-frames to identify ad placement 96% of the time. The tool is available for marketers and can be incorporated by ad networks, DSPs and [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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