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AdBrite, Google Drawn Into JuicyCampus Controversy

Written on
March 20th 2008
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ADOTAS — JuicyCampus.com, a controversial Web site that publishes anonymous, unverified, and usually mean-spirited gossip about college students has become the target of unflattering chatter itself of late. It’s also in the crosshairs of prosecutors in New Jersey who subpoenaed its records to find out of the site violates the state’s [...] more...

Is AOL Next on the Block?

Written on
March 12th 2008
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ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...

Adconion Acquires Frontline Direct For $20M

Written on
March 6th 2008
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ADOTAS - Adconion Media Group, a global independent online ad network announced today that it has acquired Frontline Direct, a data management and direct marketing solutions provider for $20 million in cash and equity. Some of Frontline’s established relationships include ConsumerInfo.com, Inc., and Reunion.com, amongst other top interactive advertising agencies. “Beginning with [...] more...

Report: Microsoft Says Google Is Only Ad-Platform Competitor

Written on
March 3rd 2008
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ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz. Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: [...] more...

Local Pages Slashes Click Fraud With Click Forensics

Written on
February 29th 2008
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ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...

GoFish Adds WeeWorld To The Family

Written on
February 26th 2008
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ADOTAS - GoFish Corporation announced today announced the addition of WeeWorld, an avatar-based social network, to its newly-launched youth-focused online media and entertainment network. WeeWorld has over 21 million WeeMees, the youth avatars that have been created worldwide. This increases domestic reach of the GoFish Network to 18.2 million unique [...] more...

GoFish Launches Ad Network For Little Ones

Written on
February 18th 2008
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ADOTAS - GoFish Corporation, an established online video and youth entertainment provider announced the launch of a vertical ad network that will allow marketers to reach 17.4 million online users in the U.S. with a large concentration of 6-17 year olds. The company will also distribute broadband content across the [...] more...

Nokia Media Network Launches

Written on
February 11th 2008
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Today, Nokia announced the launch of the Nokia Media Network, a premium ad network including over 70 publishers and operators as well as Nokia media properties. The network yields click through rates that average 10% in certain channels, the highest reported response rates in the industry. Mike Baker, Head of Nokia [...] more...

AOL Scoops Up buy.at

Written on
February 5th 2008
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Time Warner Inc.’s AOL announced the acquisition of buy.at today. AOL scooped up the online, independent affiliate marketing network to boost the company’s online advertising business. Financial terms of the deal were not disclosed. In Buy.at’s network, advertisers only pay online publishers when a visitor takes an action or makes a [...] more...

Vizi Hires Andrew Wesley

Written on
January 28th 2008
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Vizi Inc. a professional interactive advertising company has announced the recent hire of Andrew Wesley as VP of Vertical Networks. In this capacity, Wesley will manage and develop Vizi Vertical Networks through existing publisher relationships and by recruiting additional media partnerships. “Joining the growth-oriented team here at Vizi and being responsible [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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