ad-management-platform



Platform Providers Bring Digital Ad Buying to SMB Market

Written on
October 21st 2013
Author
Richard L. Tso

ADOTAS — According to recent research by BIA Kelsey, small and medium-sized businesses will continue to shift their marketing budgets towards digital advertising. The firm predicts that by 2015, SMBs will allocate 70 percent of their marketing budgets to digital and online media. You may have caught my recent story about ... more...

DG Goes All-In On Video with New Spot-Centric Brand Identity

Written on
March 11th 2013
Author
AdotasWire

NEW YORK (March 11, 2013) — DG (NASDAQ: DGIT), the world’s leading ad management and distribution platform, is introducing a unified brand identity that incorporates all of its TV and online solutions under a single corporate umbrella. The consolidated DG offers comprehensive ad campaign management that includes multi-screen delivery, cross-channel ... more...

Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

Street Fight Summit: Old-School, Investigative Journalism Leads to Hyperlocal Sales

Written on
January 18th 2013
Author
Tim Sohn

Three hyperlocal news startups on the East Coast have one thing in common: they are not yet profitable. Publishers and editors from GoLocal24.com, DailyVoice.com and DNAInfo.com said Jan. 15 at Street Fight Summit in New York City that cranking out quality investigative journalism leads to audience, which translates into sales. Lisa ... more...

Marin Software Hires Ex-TiVo Exec Kato as Chief People Officer, Salesforce Founder Wooster as Chief Revenue Officer

Written on
December 3rd 2012
Author
AdotasWire

SAN FRANCISCO, CA – (Marketwire– November 30, 2012) – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced two new C-level appointments. Peter Wooster was named Chief Revenue Officer and Nancy Kato was named Chief People Officer as Marin Software continues its rapid ... more...

Texas-Based Newspaper Chain Adopts Maxifier’s ADMAX

Written on
October 11th 2012
Author
AdotasWire

NEW YORK (October 10, 2012) – Maxifier, a global leader in inventory revenue management technology, today announced that Dallas-based A.H. Belo Corporation, a distinguished newspaper publishing and local news and information company, has adopted its ADMAX platform across all its sites.  A.H. Belo owns and operates four daily newspapers, including The Dallas ... more...

Marin Software, Criteo Partner in Japan for Unified Search and Performance Display Advertising

Written on
October 3rd 2012
Author
AdotasWire

TOKYO (October 3, 2012) – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Criteo, the global leader in performance display advertising. Through the partnership, joint customers in Japan will be able to utilize Marin Retargeting, a complete workflow, analysis, ... more...

Goodies for Pubs and Advertisers in 24/7 Real Media’s Platform Upgrade

Written on
April 15th 2011
Author
Gavin Dunaway

ADOTAS – With the release of Open AdStream 11, 24/7 Real Media has upgraded its ad management platform with a little something-something for the advertisers as well as the publishers. In addition to updating to support the Internet Advertising Bureau’s VAST 2.0 standards, Open AdStream 11′s improved video capabilities allow publishers to track, monitor and analyze ... more...