ad-management-platform
DG Goes All-In On Video with New Spot-Centric Brand Identity
NEW YORK (March 11, 2013) — DG (NASDAQ: DGIT), the world’s leading ad management and distribution platform, is introducing a unified brand identity that incorporates all of its TV and online solutions under a single corporate umbrella. The consolidated DG offers comprehensive ad campaign management that includes multi-screen delivery, cross-channel [...] more...
Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising
Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of [...] more...
Street Fight Summit: Old-School, Investigative Journalism Leads to Hyperlocal Sales
Three hyperlocal news startups on the East Coast have one thing in common: they are not yet profitable. Publishers and editors from GoLocal24.com, DailyVoice.com and DNAInfo.com said Jan. 15 at Street Fight Summit in New York City that cranking out quality investigative journalism leads to audience, which translates into sales. Lisa [...] more...
Marin Software Hires Ex-TiVo Exec Kato as Chief People Officer, Salesforce Founder Wooster as Chief Revenue Officer
SAN FRANCISCO, CA – (Marketwire– November 30, 2012) – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced two new C-level appointments. Peter Wooster was named Chief Revenue Officer and Nancy Kato was named Chief People Officer as Marin Software continues its rapid [...] more...
Texas-Based Newspaper Chain Adopts Maxifier’s ADMAX
NEW YORK (October 10, 2012) – Maxifier, a global leader in inventory revenue management technology, today announced that Dallas-based A.H. Belo Corporation, a distinguished newspaper publishing and local news and information company, has adopted its ADMAX platform across all its sites. A.H. Belo owns and operates four daily newspapers, including The Dallas [...] more...
Marin Software, Criteo Partner in Japan for Unified Search and Performance Display Advertising
TOKYO (October 3, 2012) – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Criteo, the global leader in performance display advertising. Through the partnership, joint customers in Japan will be able to utilize Marin Retargeting, a complete workflow, analysis, [...] more...
Goodies for Pubs and Advertisers in 24/7 Real Media’s Platform Upgrade
ADOTAS – With the release of Open AdStream 11, 24/7 Real Media has upgraded its ad management platform with a little something-something for the advertisers as well as the publishers. In addition to updating to support the Internet Advertising Bureau’s VAST 2.0 standards, Open AdStream 11′s improved video capabilities allow publishers to track, monitor and analyze [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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