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Celebrity Lance Bass Can Tweet About You, Too!

Written on
January 16th 2013
Author
Richard L. Tso

We received a pitch this week from a service called Celebrity Endorsement that claims you can pay to get Lance Bass to tweet about your company to reach is over 200,000 followers. Lance Bass? The former *NSYNC member who apparently is so hard up for cash that he needs you ... more...

Ad.ly and Netvibes Sweeten Social Analytics Pot

Written on
July 8th 2011
Author
Gavin Dunaway

ADOTAS - Twitter’s acquisition of BackType this week illustrated that social analytics are in higher demand than ever — two social players have just upped their bets in the space. Social endorsement workhorse Ad.ly has introduced an analytics platform to give its cadre of celebrity endorsers insight into the audience demographics of ... more...

Sheen Is Endorsement Machine on Twitter

Written on
March 15th 2011
Author
Gavin Dunaway

ADOTAS – I wonder if he cried a single tear like when his character was arrested in “Wall Street” — actor Charlie Sheen is going to lose a lot of spending money after getting fired from his TV show “Two and a Half Men,” where he received a ridiculous $2 million ... more...

Social Endorsement Model Works Wonders for ad.ly

Written on
February 3rd 2011
Author
Gavin Dunaway

ADOTAS – “How soon till Twitter users get sick of constant celebrity product-shilling in their streams?” is the question ad.ly CEO Arnie Gullov-Singh has heard over and over since the company launched its social media endorsement platform in 2009. At the time, I cracked, “If our celebrity-obsessed culture can’t be monetized, ... more...

Ad.ly Conquers Facebook

Written on
September 16th 2010
Author
Gavin Dunaway

ADOTAS – “B- and C-list celebrities make A-list endorsers,” says Ad.ly CEO Arnie Gullov-Singh. Hence why reality TV stars such as the Kardashian sisters and several real housewives are featured prominently on Ad.ly’s Twitter endorser roster of 70,000. Ad.ly made a splash last year by debuting the first true ad ... more...

Soon Twitter Will Be Nothing But Endorsements

Written on
February 15th 2010
Author
Gavin Dunaway

ADOTAS – This weekend some of my musician friends were lamenting the slow decline of MySpace — once a great way for bands to connect with venues and fans, now we can’t get a damn thing done with the wheezing has-been site. Instead my musician comrades have been moving ... more...