ad-inventory



Managing Risks While Monetizing Unsold Inventory

Written on
October 15th 2013
Author
Mike Moreau

ADOTAS — “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the website ... more...

Rethinking the Online Ecosystem, Part II: Solutions to Publishers’ Advertising Problems

Written on
March 7th 2012
Author
Walter Knapp

ADOTAS - In Part I of this series, I highlighted some of the downward economic pressures faced by quality independent and professional online publishers when it comes to their advertising strategies. In this piece, my goal is to outline a few things they can do about it. To recap briefly: The ... more...

Quantcast Takes Pride in Being #3

Written on
February 18th 2010
Author
Gavin Dunaway

ADOTAS – Sure, everyone’s heard of that Facebook thing and I guess Google is still sorta cool after all these years, but Quantcast — that’s the up-and-comer to keep your eye on. Standing tall behind Facebook and Google, Quantcast took the title of third-most innovative web company of 2010 from Fast ... more...

Travel Ad Network Handles Inventory For WAYN.com

Written on
October 24th 2007
Author
Sarah Novotny

Travel Ad Network (TAN), a top vertical network in travel announced that it has become the exclusive ad rep for US-accessed inventory on UK-based WAYN.com (Where Are You Now?), the fastest growing travel and lifestyle social networking community website. “WAYN is a travel community site that allows users to enter details ... more...

AdBidCentral Launches Into Futures Market

Written on
October 10th 2007
Author
Sarah Novotny

This week, AdBidCentral launched the first version of its platform. The company is creating futures marketplace for premium guaranteed display advertising. The platform powers sales of futures-oriented premium display advertising on top comScore-rated publisher sites. This platform will make forecast buying and selling of premium display digital media efficient and intuitive. ... more...