ad-industry



EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...

Adotas Poll: Firefox Goes Nuclear on Ad Industry

Written on
March 8th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: ”Is the new Firefox third-party cookie policy “a nuclear first strike against the ad industry,” as stated by IAB SVP and general counsel Mike Zaneis?” The results are as follows. Yes (56%). No (44%). This week’s poll question, more...

It’s Time for Creatives to Embrace the Era of Big Data

Written on
February 4th 2013
Author
George Musi

There was — and to a certain extent still is — a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers (i.e., ... more...