ad-exchanges



Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’

Written on
March 7th 2013
Author
Adotas

The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or ... more...

Driving Brand Lift via the Exchanges

Written on
March 19th 2012
Author
John Mracek

ADOTAS - For my third installment of this series on the value of the ad exchanges, here’s a real-world example of how the exchanges not only provide good value, but can prove a positive branding component. What started as something of an experiment ended with impressive brand lift for the ... more...

Top Five Media Startup Mistakes

Written on
May 27th 2011
Author
Mike Nolet

ADOTAS – My first title for this post was “top 5 ad-network mistakes”… then I realized that ad network was a “bad” term…. So intead I’m going to refer to a “media startup.” I’ll put networks, DSPs, trade-desks, dynamic creative providers… any company that buys and sells media (<cough>looks like ... more...

It’s the Relevance, Stupid

Written on
May 19th 2011
Author
Peter Gasparini

ADOTAS – We’re suffering from a paralysis of analysis in the digital ad business. The latest example is in the excellent report put out April 18 from Nielsen and 24/7 Real Media. The survey quantified what this business has known for a long time: Click-through rates have slipped to occasionally ... more...

Delivering Value in a Multi-Platform World

Written on
April 4th 2011
Author
Chris O'Hara

ADOTAS – If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it’s that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’ best ... more...

Crunch Time: Consolidation Is Coming to Display Ecosystem

Written on
February 17th 2011
Author
Chris O'Hara

ADOTAS – If I had to pick “bravest guy in this business,” I would pick Luma Partners banker Terence Kawaja. Back when he was at GCA Savvian, he tried to actually put the business of digital display advertising into one 8½ by 11 document and give it some order. Ever since ... more...

Block Lists Are Bandaids in the War Against Malware Attacks

Written on
January 13th 2011
Author
Michael Caruso

ADOTAS – One of our industry’s most valuable assets — customer trust — is under threat from malware. Malicious code in display advertising continues to grow at an alarming rate; more than 1 million ad impressions per day are infected. Overall, 1.3 million websites host malware, and third-party advertising is one of ... more...

Display Is Complicated, Man

Written on
December 13th 2010
Author
Gavin Dunaway

ADOTAS - AdExchanger just got its hands on the latest map of the display ecosystem from Terence Kawaja and if you thought the old one (released two months ago) made your eyes hurt, I suggest you blow this one up real big and view from a distance — possibly a mile or ... more...

TechCrunch’s Baseless Accusations About Google & DSPs

Written on
November 24th 2010
Author
Gavin Dunaway

ADOTAS – Hey everybody — TechCrunch’s Erick Schonfeld just discovered these nefarious things called DSPs! Apparently the rapscallions are giving independent ad networks trouble. Oh, and because Google is offering white-label technology to agencies that plug into the DoubleClick Ad Exchange (as well as others), he makes a lot of accusations ... more...