ad-exchange



What’s Next for Private Exchanges?

Written on
June 11th 2014
Author
Prasanta Behera

ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an ad ... more...

Bidtellect Introduces Industry’s First Fully Open Native Ad Platform and Exchange

Written on
June 11th 2014
Author
Mike Daly

DELRAY BEACH, Fla., June 11, 2014 (ADOTAS) – more...

Report: Switch from Social to Ad Exchanges Drives 29x Jump in Conversions

Written on
June 10th 2014
Author
Mike Daly

ADOTAS – Neustar released a company Media Intelligence Report today that analyzed more than 152 billion global ad events during Q1 to compare the effectiveness of different online advertising channels. “This quarter, we found that overall conversions (purchases and consumer actions) occurred 29 times more than the previous quarter due to ... more...

Comcast AdDelivery Expands Into International Markets with Adstream Partnership

Written on
April 8th 2014
Author
Richard L. Tso

ADOTAS – People know Comcast as a cable company that brings television, Internet and phone services to households around the country. What they don’t often realize is that Comcast is actually a major infrastructure player that has built a robust and expansive national communications network for the delivery of content. ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
Press Release

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

OpenX Launches ‘Largest Mobile-First Native Ad Exchange’

Written on
February 26th 2014
Author
Press Release

BARCELONA, February 26, 2014 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of Native O|X, the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads.  The exchange enables all app developers and publishers to apply the full power and ... more...

Ad Tech’s Dirty Little Secret

Written on
February 21st 2014
Author
Michael Zacharski

ADOTAS – Last year was marked by an influx of acquisitions in the ad tech world, a trend that can be largely attributed to the not-always-true notion that a new technology must be offering something innovative and unique to the marketplace, so it must be acquired to serve as a ... more...

Vungle Scores $17M in Series B Funding to Build In-App Mobile Video Advertising Exchange

Written on
February 6th 2014
Author
Press Release

SAN FRANCISCO, February 6, 2014 (ADOTAS) – Vungle, the largest in-app mobile video advertising platform, today announces that it has secured $17 million in Series B funding led by Thomvest Ventures with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network. With the funds, ... more...

Turner Digital Ad Sales Launches Turner Premium Xchange with Rubicon Project

Written on
October 24th 2013
Author
Press Release

ATLANTA and NEW YORK, October 24, 2013 (ADOTAS) — Turner Digital Ad Sales, a division of Turner Broadcasting System, Inc. today announced the launch of the Turner Premium Xchange, a private marketplace offering trusted partners programmatic buying options across the majority of Turner’s portfolio of high-profile owned and operated sites. ... more...

News Corp To Launch Global Programmatic Advertising Exchange

Written on
August 21st 2013
Author
Press Release

NEW YORK, August 21, 2013 (ADOTAS) – News Corp (NASDAQ: NWS, NWSA; Temp. ASX tickers: NNC, NNCLV) announced today plans tolaunch a global programmaticadvertising exchange allowing marketers to collectively leverage the company’s leading online and mobile products and rich first-party data forprogrammatic buying and real-time bidding. News Corpproperties will discontinue any remaining ... more...