ad-exchange
CONTEXTWEB Joins Forces With Datran to Form PulsePoint
ADOTAS – After partnering for more than a year, Datran Media has merged with CONTEXTWEB to form new company PulsePoint. Datran Media is home of audience targeting and measurement platform Aperture, while CONTEXTWEB operates the ad exchange once known as ADSDAQ. Blending these technologies, the integrated platform will offer a blend of [...] more...
Answers Served: Opera Dishes on Mobile Ad Exchange
ADOTAS – Norwegian software developer Opera may be best to the Internet public as the makers of a suite of desktop and mobile browsers, but the company’s offerings for advertisers and publishers run much deeper, especially on the mobile front. Last January, Opera acquired mobile advertising company AdMarvel, which powers its [...] more...
Google: Blood on the Playground
ADOTAS – Over the weekend, MG Siegler wrote an excellent post about Google’s relationship with other technology companies entitled “With Google, There Will Be Bad Blood.” According to Siegler, Google is pissing off the tech industry because they’re trying to do everything while possessing the arrogance to think that they can. Reading [...] more...
The New Display Ecosystem, Part I: A Few Words on HYPE
ADOTAS – It’s been four years since I wrote one of my most popular series of blog posts of all time — “The Ad Exchange Model” (part 1, part 2 and part 3). Since then a lot has happened. A whole slew of three letter acronyms has appeared: DSP, SSP, [...] more...
Google Might Dominate Display With Admeld in Pocket
ADOTAS – Google has made it well known for a while that it aims to rule the online display space, which Chairman and former CEO Eric Schmidt said could reach revenue heights of $200 billion (up from the $50 billion estimate Google’s display team hit me with last year). The [...] more...
Turn Flips Switch on Data Management Platform
ADOTAS – Another challenger has appeared in the demand-side data management platform arena — advertising tech firm Turn, best known for its Turn Media Platform DSP, has flipped the switch on a new DMP: the Turn Audience Platform. Accuen and Experian are two of the launch partners for the new [...] more...
DoubleVerify’s BrandShield Pinpoints Ad Blocking to the Page Level
ADOTAS – Verification mainstay DoubleVerify is taking ad blocking down to the page BrandShield 2.0, which the company claims can see through multiple levels of i-frames to identify ad placement 96% of the time. The tool is available for marketers and can be incorporated by ad networks, DSPs and [...] more...
Got Funds? OpenX Rakes in $20 Million
ADOTAS – Tipping its funding total over $50 million, OpenX closed a $20 million Series D round of financing led by SAP Ventrues. New investors AOL Ventures, Mitsui & Co. Global Investment and Presidio Ventures (the wholly owned investment vehicle of Sumitomo Corp.) joined existing investors Accel Partners, Index Ventures [...] more...
Google to Study Magic Behind Online Auctions
ADOTAS – Dreaming of the riches that will appear with more efficient advertising, Google has summoned 20 alchemists — I mean, professors — from three Israeli academic institutions to explore the dark art of Internet economics and market algorithms. Google has reached deep into its own fortune — a three-year [...] more...
Google Tosses Video Onto DoubleClick Exchange
ADOTAS – The consolidation of display and video ad buying continues: In celebration of the third anniversary of the acquisition of DoubleClick, Google announced that in-stream video ads from YouTube would be available on the DoubleClick Ad Exchange. With the program currently in beta, exchange buyers will able to use real-time [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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