ad-exchange
Google Unleashes Next-Gen Ad Server
ADOTAS – The Rubicon Project says the ad server is dead, but apparently Google didn’t see the obituary. On Monday Google introduced what it called the “next generation” of ad-serving for publishers: DoubleClick for Publishers (DFP). Combining Google’s tech and infrastructure with DoubleClick’s display and ad serving expertise, DoubleClick for Publishers [...] more...
Salzman Is the Display Guy for Google
ADOTAS – Meet the new boss, same as the old boss. DoubleClickers who have been around a block or two will recognize a familiar face in the new Google position of head of media and platforms for the Americas: Barry Salzman who was DoubleClick Global Media president between 1997 and [...] more...
AdECN Hosted System to Wither Away
ADOTAS – BOMP BOMP BOMP. Another exchange bites the dust. It may not make as much noise when it expires as Yahoo! Right Media’s Direct Marketing Exchange did, Microsoft is kicking AdECN’s Hosted system to the curb and going 100% real-time, bidding that is. In a letter sent to AdECN users reported [...] more...
Teracent Acquisition Validates Dynamic Display
ADOTAS – While Black Friday in-store sales have been dragging for the last few years, comScore points out that online sales jumped by 11% this last Friday over the year before, hitting $595 million. comScore predicts Cyber Monday (today) online sales could top $900 million. Every year the threat of [...] more...
Yahoo! re-baptizes Right Media as ‘premium exchange’
ADOTAS – Ad exchanges may be increasing in popularity, but their reputations are worse for wear as suspicions linger about the actual worth of inventory on participating networks. The best way to clean up a soiled reputation is with a little rebranding magic. Yahoo!’s Right Media, the oldest of all exchanges, [...] more...
Microsoft to unveil ad network with RTB
ADOTAS – Two years ago Microsoft picked up ad exchange company AdECN and then… And then… Well nothing. Finally it appears that Microsoft will launch AdECN’s business — and launch it big — in January. According to a formal statement from the company, AdECN has been testing a demo version of [...] more...
Google to debut ad exchange shortly?
ADOTAS — The much discussed launch of the giant’s upgraded display ad marketplace could be by next week. According to ClickZ, Google, which has tested it in private beta, is about to open it to all buyers and sellers. The launch is expected by the end of the month, and could [...] more...
DataXu quietly gains funding
ADOTAS — The startup online ad exchange raised $6 million in a first round of funding from Atlas Venture and Flybridge Capital Partners. According to peHub, DataXU, which didn’t release any information on the filing, was founded in 2007 by MIT professor Ed Crawley. DataXu’s website says: “Our product will cause the [...] more...
Exelate and users
ADOTAS — A short question and answer with Mark Zagorski, Chief Revenue Office, eXelate: What inspired the beginnings of eXelate? EXelate’s founding was really driven by our belief that, simply put, “data is the next media”. Data has the power to create valuable relationships between consumers, advertisers and publishers by delivering a [...] more...
ADSDAQ’s Numbers Rise
ADSDAQ by ContextWeb announced today that results from the latest ComScore Media Metrix Dec. 2007 Key Measures Report confirm that its ADSDAQ Ad Exchange now reaches 80.1 million monthly unique visitors, representing 43.6% of the U.S. online population. Additionally, in the three months since the service has launched, the number [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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