Per the agreement, the threesome will use Click Forensics technology to filter out poor-quality PPC traffic before it adversely affects ad campaigns.

“Click Forensics continually scrubs out the low-quality traffic our advertisers want to avoid in their search marketing campaigns,” said Vinay Jatwani, CEO of Broadspring, Inc. “This means clients eliminate click fraud and reduce other forms of bad traffic, which translates into better campaign results and an improved return on advertising spend.”

Click Forensics said its Publishers & Ad Networks solution uses patent-pending heuristics to measure and score traffic quality in real time. The company also publishes the Click Fraud Index, a compendium of industry-wide click fraud data.