ad-buying



The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Report: Google Strikes Upfront Deal with Magna Global

Written on
February 18th 2014
Author
Adotas

ADOTAS  (via USA Today) – Google struck an “upfront” deal with Magna Global, one of the world’s largest advertising buyers, the latest effort by the Internet search leader to win more of the marketing dollars that traditionally pour into TV each year. Magna Global, a unit of Interpublic Group that oversees ... more...

Platform Providers Bring Digital Ad Buying to SMB Market

Written on
October 21st 2013
Author
Richard L. Tso

ADOTAS — According to recent research by BIA Kelsey, small and medium-sized businesses will continue to shift their marketing budgets towards digital advertising. The firm predicts that by 2015, SMBs will allocate 70 percent of their marketing budgets to digital and online media. You may have caught my recent story about ... more...

Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to ... more...

Shiny Ads Introduces ‘Self-Serve’ Ad Buying Solution

Written on
September 6th 2012
Author
PR

Shiny Ads, a digital advertising technology company providing sell-side automation solutions, today announced Self-Serve for Professional Advertisers, filling an important gap in the automated digital ad sales spectrum for publishers and providing new cost-efficiencies for advertisers and publishers alike. Self-Serve for Professional Advertisers creates an easy-to-use, reliable and end-to-end online ... more...