ad-blocking



IAB Promotes Chris Glushko; The Trade Desk Adds Netflix’s David Wells to BOD; Fair Adblock: 95% of Users Opt for (Some) Ads

Written on
March 11th 2016
Author
Adotas

IAB Promotes Chris Glushko to Vice President of Marketing. The Interactive Advertising Bureau (IAB) announced the promotion of Chris Glushko (picturd left) to Vice President, Marketing. Glushko has worked at IAB for nine years, most recently as Senior Director, Marketing. In that position, he spearheaded internal and external communications efforts with IAB ... more...

Worried About Ad Blocking? Get L.E.A.N., Not Mean

Written on
February 3rd 2016
Author
Diaz Nesamoney

The L.E.A.N. (Light, Encrypted, Ad-choice supported and Non-invasive) Ads initiative from IAB Tech Labs is perhaps the best attempt at solving the ad-blocking dilemma. How often have you gone to a Web site to see an ad block your view of the page, or waited patiently for a page to load ... more...

3 Technologies That Are Threatening the Publishing Industry

Written on
January 22nd 2016
Author
Richard Murphy

We’re consuming more online content than ever. But these three technologies are threatening digital publishers’ abilities to provide informative, entertaining content to readers: 1. Ad Blockers I recently installed a trial ad blocker on my phone…Perhaps that’s a dangerous statement for somebody who certifies ad tech companies and publishers for impression delivery, ... more...

Sourcepoint: Ad Blocking Heats Up

Written on
January 19th 2016
Author
Adotas

In a new infographic Sourcepoint offers a look at the impact of ad blocking–now and in the future. This follows its report last fall, The State of Ad Blocking, that examined its effect in several markets, its correlation to demographic data, top media properties and content category. That report ... more...

Finally an Answer to the Question: What’s one thing you’d like the industry to stop focusing on in the new year?

Written on
December 17th 2015
Author
Adotas

An Adotas Q&A with Janis Zech, co-founder and COO of Fyber about where the industry is headed. Q: What’s the most significant trend you think will hit the industry in 2016? A: Mobile programmatic will continue to increase. The significant majority of display ad budgets are already traded in real-time. Mobile will ... more...

Ad Blocking: What Can Be Done About This Theft of Information and Services?

Written on
December 10th 2015
Author
Adotas

Adotas is pleased to offer a Q&A with Tony Chen, VP of Product at PlaceIQ, on coping with ad blocking. Adotas: Exactly what is ad blocking? Chen: Ad blocking, regardless of whether it’s desktop or mobile, usually comes in the form of an add-on which sits on the device as an ... more...

IAB: “Ad-Blocking Is Highway Robbery”

Written on
October 2nd 2015
Author
Adotas

Adweek reports: “Scott Cunningham, SVP at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference that he’s been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize what the data ... more...

Is It The End for Ad-Supported Websites?

Written on
September 21st 2015
Author
Adotas

Adotas is launching a series, Online Advertising: Life After Mobile Ad Blocking. iOS 9 was released this week and the tools for developers to create ad-blocking software are incorporated into the operating system. This will give mobile users the tools they need to block ads as easily as desktop ... more...

Today’s Burning Question: Google Play’s Ad Blocker App Purge

Written on
March 15th 2013
Author
Mike Daly

  “This issue is important beyond the question of the legitimacy of ad-blocking software. Google is largely controlling access to products and information on the Internet. It is very alarming that their business interests, instead of free choices by the users, are now deciding how people are experiencing the web. This ... more...

Google: Purging of Ad-Blocking Apps from Google Play Follows Existing Policy

Written on
March 14th 2013
Author
Mike Daly

Google apparently has become more aggressive in enforcing its Android app policy standards, as the Twitterverse lit up yesterday with reports that ad-blocking apps were being purged from Google Play. CNET and Android Police were among the first media outlets to catch on. Reached for comment on these reports, a Google ... more...