ad-agencies



Today’s Burning Question: Is the Industry Overrun with Botnets?

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new ... more...

gTLDs and the Next Agency Boom

Written on
March 21st 2013
Author
Naseem Javed

ADOTAS – Despite all the opposition against ICANN from ad agencies of the world, some 1,000 top-level domain name gTLDs are queued to be released in next 100 days. There are highly distinct roles for enlightened ad agencies to engage right away. The advertising services are increasing losing ground and ... more...

What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?

Written on
November 2nd 2012
Author
Malcolm Cowley

According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the back ... more...

Global Performance Marketing Success: Are You Prepared?

Written on
October 2nd 2012
Author
Malcolm Cowley

Recently, big data analytics has received a lot of attention from CMOs at large global brands — and rightly so. Executives at companies that invest heavily in digital marketing realize they need new software solutions that can handle and provide actionable insights from the massive amount of data that channels ... more...

iMedia Announces Winners of Its First Agency Awards

Written on
December 7th 2011
Author
Brian LaRue

ADOTAS – Interactive media and marketing trade publication and event producer iMedia announced the winners of its first iMedia Agency Awards today. Collecting nominations and votes from visitors to the iMedia website and attendees of its sponsored events, the 10-year-old publication granted awards in ten categories. The Agency of the Year ... more...

TRAFFIQ scores $10 million in funding

Written on
August 5th 2009
Author
Edward Barrera

ADOTAS — The company, online advertising marketplace and management platform, announced that it has closed on a $10 million Series B round of venture funding. New investors Grotech Ventures and Greenhill SAVP join existing investor Court Square Ventures in the new round. Grotech general partner Steve Fredrick and Greenhill managing director ... more...

Adconion Acquires Frontline Direct For $20M

Written on
March 6th 2008
Author
Sarah Novotny

ADOTAS – Adconion Media Group, a global independent online ad network announced today that it has acquired Frontline Direct, a data management and direct marketing solutions provider for $20 million in cash and equity. Some of Frontline’s established relationships include ConsumerInfo.com, Inc., and Reunion.com, amongst other top interactive advertising agencies. “Beginning with ... more...