acxiom
Acxiom Strengthens Banner Ads With EchoTarget
This week Acxiom Corp. expanded its interactive marketing capabilities with the acquisition of EchoTarget, a dynamic banner retargeting firm. EchoTarget provides advertisers and publishers with customized targeting solutions. The terms of the deal have not been disclosed. EchoTarget identifies high-value marketing users by working with publishers and marketers. After these users [...] more...
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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