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POV: How Google Author Rank Works and How To Leverage It Best for SEO

Written on
March 19th 2013
Author
Mike Daly

Covario SEO manager Michael Martin has posted a POV piece about Google Author Rank and its implications. In the article, “Author Rank Within Google: How Covario Feels Author Rank Works and How to Leverage it Best for SEO,” Martin discusses the following points: What is Author Rank and Why Does it Matter? How [...] more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
February 6th 2013
Author
Graham Clark and Max Fresen

For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and sustain attention. As the digital media industry has emerged over the last 20 years, it has followed the lead of the broader marketing industry, [...] more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to [...] more...

What Fuels Social Media Marketers?

Written on
August 23rd 2011
Author
Jeff MacGurn

COVARIO – A few months back, on our Actionable Insights blog, we published a study on What Fuels Search Marketers… at an industry cocktail party we sponsored. Well, we recently sponsored another cocktail party at MediaPost’s Social Media Insider Summit, and we thought it would be fun to do the same study [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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