actionable-insights



It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Sharpen Your Marketing Strategy with Accountable Media

Written on
December 10th 2013
Author
Christine Oliveri

ADOTAS – Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources than ever, with consumers downloading and streaming content from ... more...

POV: How Google Author Rank Works and How To Leverage It Best for SEO

Written on
March 19th 2013
Author
Mike Daly

Covario SEO manager Michael Martin has posted a POV piece about Google Author Rank and its implications. In the article, “Author Rank Within Google: How Covario Feels Author Rank Works and How to Leverage it Best for SEO,” Martin discusses the following points: What is Author Rank and Why Does it Matter? How ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

What Fuels Social Media Marketers?

Written on
August 23rd 2011
Author
Jeff MacGurn

COVARIO – A few months back, on our Actionable Insights blog, we published a study on What Fuels Search Marketers… at an industry cocktail party we sponsored. Well, we recently sponsored another cocktail party at MediaPost’s Social Media Insider Summit, and we thought it would be fun to do the same study ... more...