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Microsoft Exec Tells ‘Story Behind the Story: Why We Sold Atlas to Facebook’

Written on
February 28th 2013
Author
Adotas

From Tom Phillips, senior director of communications, on the Microsoft Advertising blog: You may have heard today that Microsoft announced its intent to sell the Atlas Advertiser Suite to Facebook. Our reasons for wanting to sell Atlas are really pretty  simple: the time was right; the agreement allows us to focus more aggressively [...] more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes [...] more...

Salesforce, Buddy Media and the Social Revolution in Online Marketing

Written on
June 4th 2012
Author
Roger Katz

ADOTAS - Salesforce.com has come a long way since it was founded in a San Francisco apartment in 1999 and launched the first online sales force automation solution in the CRM market. By 2006, it had introduced its AppExchange application and development platform, and launched an incredible ecosystem of “value add” [...] more...

Twitter Acquires Staff of Email Marketing Startup

Written on
May 10th 2012
Author
Brian LaRue

ADOTAS – Twitter wrapped up a talent buy today on the team behind email marketing company RestEngine. RestEngine’s raison d’etre involves delivering targeted, personalized emails that leverage the subscriber’s social graph, and it was founded to help social app publishers communicate with their users in such a way. It’s been [...] more...

Groupon Buys Campfire Labs in a Possible Move to Serve Small Businesses

Written on
December 29th 2011
Author
Brian LaRue

ADOTAS – According to various reports, Groupon has acquired Campfire Labs, a startup of relatively vague ambitions that hasn’t even launched yet. Campfire Labs’ own self-description has claimed the company “wants to change the way people think of social interactions in the real world and online.” What that means, according [...] more...

Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud

Written on
December 12th 2011
Author
Brian LaRue

ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or [...] more...

Justice Department Delays AT&T/T-Mobile Antitrust Case

Written on
December 9th 2011
Author
Brian LaRue

ADOTAS – The U.S. Justice Department wants to postpone its antitrust case aiming to block ‘s AT&T’s acquisition of T-Mobile, and today Justice Department attorney Joseph Wayland proposed that delay in court. The trial was originally scheduled to begin in February of 2012. According to Wayland’s statement, because AT&T withdrew [...] more...

IBM to Acquire DemandTec, Bulk Up E-Commerce Analytics

Written on
December 8th 2011
Author
Brian LaRue

ADOTAS – IBM announced today it will acquire data analytics company DemandTec at$13.40 per share — in cash — which adds up to approximately $440 million. DemandTec is devoted to pricing, merchandising and marketing analytics, and it’s vertically focused in retail. The company has about 450 customers, including heavy-hitters like Target, [...] more...

Adobe Buys Efficient Frontier

Written on
November 30th 2011
Author
Brian LaRue

ADOTAS – Adobe announced today it had reached a deal to acquire the multi-channel digital advertising agency Efficient Frontier, whose optimization tools are used by Facebook. This makes Efficient Frontier the second ad-tech company to be bought by Adobe this month — on Nov. 1, the ubiquitous software firm picked [...] more...

Millennial Brings Condaptive Into the Fold

Written on
May 27th 2011
Author
Gavin Dunaway

ADOTAS – After raising $27.5 million in venture capital to kick off the New Year, independent mobile ad network Millennial Media said it was putting that cash into some acquisitions. Five months later, Millennial has found a beaut: Condaptive, which builds audience segments with location and behavioral data. Interestingly, Condaptive’s platform [...] more...



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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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