acquisitions
Groupon Buys Campfire Labs in a Possible Move to Serve Small Businesses
ADOTAS – According to various reports, Groupon has acquired Campfire Labs, a startup of relatively vague ambitions that hasn’t even launched yet. Campfire Labs’ own self-description has claimed the company “wants to change the way people think of social interactions in the real world and online.” What that means, according [...] more...
Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud
ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or [...] more...
Justice Department Delays AT&T/T-Mobile Antitrust Case
ADOTAS – The U.S. Justice Department wants to postpone its antitrust case aiming to block ‘s AT&T’s acquisition of T-Mobile, and today Justice Department attorney Joseph Wayland proposed that delay in court. The trial was originally scheduled to begin in February of 2012. According to Wayland’s statement, because AT&T withdrew [...] more...
IBM to Acquire DemandTec, Bulk Up E-Commerce Analytics
ADOTAS – IBM announced today it will acquire data analytics company DemandTec at$13.40 per share — in cash — which adds up to approximately $440 million. DemandTec is devoted to pricing, merchandising and marketing analytics, and it’s vertically focused in retail. The company has about 450 customers, including heavy-hitters like Target, [...] more...
Adobe Buys Efficient Frontier
ADOTAS – Adobe announced today it had reached a deal to acquire the multi-channel digital advertising agency Efficient Frontier, whose optimization tools are used by Facebook. This makes Efficient Frontier the second ad-tech company to be bought by Adobe this month — on Nov. 1, the ubiquitous software firm picked [...] more...
Millennial Brings Condaptive Into the Fold
ADOTAS – After raising $27.5 million in venture capital to kick off the New Year, independent mobile ad network Millennial Media said it was putting that cash into some acquisitions. Five months later, Millennial has found a beaut: Condaptive, which builds audience segments with location and behavioral data. Interestingly, Condaptive’s platform [...] more...
MySpace cutting loose Photobucket
ADOTAS – It seems like just the other day News Corp. acquired digital photo sharing site Photobucket via its social media enclave MySpace, but the courtship appears to have been short-lived. Sources have informed TechCrunch is this close to being sold to Ontela, a startup mobile photo upload and storage [...] more...
Glam Rumor Debunked
ADOTAS – After buzz started going around over the supposed offer to Glam Media for an acquisition sticker price of $1.3 billion by an anonymous company, an updated report has been published by Valleywag stating that the claim is in fact not true. In the article, some sources that spoke to [...] more...
M6 To Acquire Cyrealis
ADOTAS – M6, a French commercial television broadcaster announced today that it has begun talks to buy Cyrealis, a web publisher. The potential payment amount has not been released. The publisher’s main focus is three editorial sites on video games, high tech and e-business, reports Reuters. M6 chairman Nicolas de Tavernost [...] more...
Ballmer Vows To Surpass Google
ADOTAS – Yesterday, Microsoft CEO Steve Ballmer made the pledge that the company would surpass Google in the online advertising and web search categories if it’s his “last breath” at the company, reports Reuters. During his talk at Microsoft’s MIX08 online technology conference in Las Vegas, Ballmer spoke about the $41.2 [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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