acquisition



Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014
Author
Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

wywy Closes Acquisition of Second Screen Networks

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – wywy (www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites.  As part of ... more...

Opera Acquires AdColony, Stakes Claim as World’s Leading Mobile Video Ad Platform

Written on
June 24th 2014
Author
Press Release

SAN MATEO, Calif., June 24, 2014 (ADOTAS) — Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. “Opera is growing rapidly and we are constantly ... more...

Attribution: Google & AOL Got it Right…and That’s Wrong

Written on
June 12th 2014
Author
Ran Sarig

ADOTAS — In May, Google announced its acquisition of Adometry, while AOL announced its purchase of Convertro. Both companies are working toward the same goal with these acquisitions: understanding marketing attribution. Marketers have always sought to understand exactly how consumers flow through the conversion funnel. They want to know which among their marketing activities ... more...

Amobee Acquires Adconion and Kontera for $385 Million

Written on
June 11th 2014
Author
Mike Daly

SINGAPORE and REDWOOD CITY, California, June 11, 2014 (ADOTAS) – Amobee [a•mo•bee] today announced that it has signed agreements to acquire Adconion Direct North America and Adconion Australia (together, Adconion) as well as Kontera Technologies, Inc. (Kontera). The acquisitions will strengthen [a•mo•bee]‘s position as the leading provider of mobile-led digital marketing technology ... more...

Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that ... more...

Marin Software Acquires Perfect Audience

Written on
June 2nd 2014
Author
Press Release

SAN FRANCISCO, June 2, 2014 (ADOTAS) – Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced the acquisition of San Francisco-based Perfect Audience, a privately held display and social retargeting company. Perfect Audience offers advertisers a powerful, easy-to-use SaaS platform to retarget audiences across the ... more...

Another Attribution Acquisition: Rakuten Marketing Buys DC Storm

Written on
May 29th 2014
Author
Mike Daly

ADOTAS – Rakuten Marketing today announced it has acquired the UK-based DC Storm, which provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed. The move marks the third attribution acquisition this month; Google acquired Adometry and AOL bought ... more...

WATCH: Magnetic Acquires Cognitive Match

Written on
May 28th 2014
Author
Mike Daly

ADOTAS – Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic’s search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive Match ... more...

RapidFire Acquires the In-Game Advertising Technology of IGA Worldwide

Written on
May 27th 2014
Author
Press Release

VANCOUVER, May 27, 2014 (ADOTAS) – RapidFire, the #1 in-game advertising network, announced today the acquisition of IGA Worldwide’s proprietary technology for delivering real-time advertisements inside of video games. IGA Worldwide’s technology, known as the Radial Network™, enables brands and advertisers to reach gamers playing AAA game titles across console, computer, ... more...