Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing
SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. When combined with Marketo’s rich behavioral [...] more...
ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who [...] more...
MANCHESTER, U.K., December 5, 2013 (ADOTAS) — RealityMine, a leading provider of mobile passive behavior tools and technologies, based in the UK, is pleased to announce its acquisition of USA TouchPoints, which was formerly operated by Media Behavior Institute. USA TouchPoints offers the most comprehensive and effective tools available to understand [...] more...
Kitara Media Acquires Top Health Video Site HealthGuru.com from Kitara Media on Vimeo. JERSEY CITY, December 4, 2013 (ADOTAS) – Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced the acquisition of Health Guru Media, Inc., operator [...] more...
INCLINE VILLAGE, Nev., November 19, 2013 (ADOTAS) – Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced it has acquired Executive Conversation, Inc., an award-winning business and financial acumen sales training company. This deal further expands Corporate Visions’ customer conversation system and makes it the industry’s [...] more...
ADOTAS — SiteScout, the award-winning Toronto-based demand-side platform, has been acquired by ad-tech company Centro for nearly $40 million in cash and stock. According to a SiteScout spokesperson, the acquisition was completed with the intention of integrating SiteScout’s technology directly into Centro’s buying platform. The combination of the two under one [...] more...
ADOTAS – Neustar has announced the acquisition of Aggregate Knowledge (AK) for approximately $119 million in cash consideration. “Despite industry consolidation, the ad tech landscape remains fragmented, which forces brands, agencies and marketers to cobble together disparate tools and technologies just to achieve a base-level understanding of the effectiveness of their [...] more...
ADOTAS – Earlier this week, Facebook acquired the Tel Aviv-based mobile software and analytics company Onavo for $120 million, according to published reports. The deal bolsters the social giant’s mobile efforts and also expands its corporate presence into Israel. “The big draw for Facebook is Onavo’s pioneering data compression technology, which [...] more...
LOS ANGELES and NEW YORK, October 10, 2013 (ADOTAS) – Airpush (www.airpush.com), a leading mobile ad platform ranked #1 in the 2013 Tech 200 list of fastest-growing technology companies, today announced its acquisition of Hubbl, a New York-based pioneer of mobile native advertising and personalization technology. The companies will combine [...] more...
SAN FRANCISCO, October 10, 2013 (ADOTAS) — AdRoll, the world’s largest retargeting platform, today announced that it surpassed a $100M run rate, solidifying its position as the fastest-growing retargeting platform. The company also now services over 10,000 customers in 100 countries, more than any other retargeting platform. AdRoll has added [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Infographic: Adobe By The Numbers December 12th 2013 ADOTAS – Adobe just announced results for its fiscal year that [...] more »
- Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing December 12th 2013 SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider [...] more »
- Rakuten MediaForge Chooses LiveRamp To Bridge Gap Between Customer Databases and Online Marketing for Brands December 12th 2013 SALT LAKE CITY, December 12, 2013 (ADOTAS) — Online marketers [...] more »
- VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel December 12th 2013 LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA [...] more »
- Simpli.fi Closes $16MM Round of Series B Funding December 12th 2013 FORT WORTH, TX., December 12, 2013 (ADOTAS) – Simpli.fi, an [...] more »
- MyCityWay Partners with USA TODAY to Launch Vegas-Themed App December 12th 2013 NEW YORK and MCLEAN, VA., December 12, 2013 (ADOTAS) – [...] more »
- Study: Dispop Trumps Google Display Advertising in Side-By-Side Comparison December 11th 2013 ADOTAS – Lest we forget, Google is an advertising company [...] more »
- Infographic: B2B Content Tug of War December 12th 2013
- 5 Mobile Strategies to Make Marketers Merry During the Holidays … and Beyond December 12th 2013
- Gone In 10 Seconds: How the Pioneers of Snapchat Marketing Use the App to Build Their Brand December 12th 2013
- SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet December 11th 2013
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013
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