acquisition
Salesforce’s $2.5B Acquisition of ExactTarget is a ‘Bold Move’
ADOTAS – Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition “will further its mission of being the world’s leading CRM platform — one that enables companies to transform how they connect with their customers across sales, [...] more...
Blogshare: Why Tumblr Will Make Yahoo Billions
ADOTAS (via WordStream) — Here’s why I think Yahoo is smart to buy Tumblr for $1.1B: Display ads are way under-valued. We published research last year (research that google asked me to remove) showing display ads out-perform search ads in certain industries like travel and automotive, and are close behind in most [...] more...
Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?
ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has [...] more...
Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion
ADOTAS (via New York’s Daily News) — Who wants to be a billionaire? Tech wonder David Karp, evidently. The plucky, 26-year-old Tumblr founder has sold his popular blogging platform to tech behemoth Yahoo for an amazing $1.1 billion, news site AllThingsD reported Sunday. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url [...] more...
Facebook’s Atlas Acquisition Announcement
From the Facebook Newsroom: We’re pleased to announce that we have agreed to acquire the Atlas Advertiser Suite from Microsoft. Atlas is a leader in campaign management and measurement for marketers and agencies. We believe this acquisition will benefit both marketers and users, and we’d like to explain why. Read More ... Subscribe [...] more...
Crossing the Divide: How Digital Marketing Connects Brands to Business
Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to [...] more...
Outbrain Acquires Scribit
Outbrain announced to its employees this morning that it is acquiring the Atlanta-based Scribit, a content curation platform that allows brands to curate long form content from leading publications on their sites. “Through this acquisition, we’re building our product portfolio, enabling the brands we work with to augment their content marketing strategies and driving [...] more...
Ask.com Buys Content Discovery Platform nRelate
ADOTAS – Question-and-answer message board provider Ask.com announced it has acquired content discovery platform nRelate. According to a statement issued by the two businesses earlier today, Ask hopes to use its own “search-based content discovery” software to provide better services for nRelate’s network of publishers, which nRelate estimates at over [...] more...
Facebook Acquires Face.com, Facial Recognition Firm, Longtime Partner Longtime Partner
ADOTAS – In a move that, from a distance, appears to be a strikingly efficient way to both add to its in-house technology stable and get its hands on a strategic URL, Facebook has acquired Face.com, the Israeli facial recognition software company that the network has already been using for [...] more...
Video: “The Future of Engagement” on Buddy Media CEO’s “We Got Bought” Video
ADOTAS – Salesforce’s acquisition of Buddy Media has been the topic of scads of water-cooler discussions since Monday, and now Future of Engagement host and marketing consultant Murray Newlands weighs in in the most recent episode of his video series. The acquisition is a big deal for Salesforce, as it’ll [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
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