acquisition



TargetX Acquires Matchbox to Extend Online Application Solution

Written on
April 14th 2014
Author
AdotasWire

CONSHOHOCKEN, Pa., April 14, 2014 (ADOTAS) – TargetX announced today the acquisition of Matchbox, the leading provider of mobile application review in higher education. The Matchbox app provides the ability for college admissions professionals to read, review and make decisions on applications directly from their iPad. “Admissions offices need more effective ... more...

IBM to Acquire Silverpop

Written on
April 10th 2014
Author
AdotasWire

ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM’s leadership in marketing automation. Financial terms of ... more...

A Founder’s View: Lotame’s Acquisition of AdMobius

Written on
April 9th 2014
Author
Omar Abdala

ADOTAS – Having spent many years solving endemic problems in the mobile ad network space — first at Quattro, then at iAd — and as my co-founders and I were just starting to consider AdMobius, the recurring thought was how to address all the disorganized mobile publisher data which exists ... more...

Don’t Count Klout Out: 4 Reasons It’s the Platform to Watch in 2014

Written on
March 26th 2014
Author
Jack Holt

ADOTAS – As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were initially ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

Ensighten Acquires TagMan, Aims to Take on the Adobe Marketing Cloud

Written on
March 18th 2014
Author
AdotasWire

ADOTAS — Ensighten has acquiredTagMan, the pioneer tag management and attribution company. On the heels of a recent Series B fundraising of $40 million, the acquisition of TagMan, headquartered in London, establishes Ensighten as the clear market share leader by expanding its global customer base, which now represents companies generating over $1.9 ... more...

Lotame Acquires AdMobius

Written on
March 18th 2014
Author
AdotasWire

NEW YORK, March 18, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry’s first mobile audience management platform.  This strong combination will give marketers and publishers the power to engage with relevant audiences, at scale, across devices and marketing ... more...

Adknowledge Acquires Video Syndicator Giant Media

Written on
March 10th 2014
Author
AdotasWire

KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) — Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry-leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and ... more...

Industry Reacts to the Latest Big Acquisition News

Written on
February 25th 2014
Author
Mike Daly

ADOTAS – Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing ... more...

Ad Tech’s Dirty Little Secret

Written on
February 21st 2014
Author
Michael Zacharski

ADOTAS – Last year was marked by an influx of acquisitions in the ad tech world, a trend that can be largely attributed to the not-always-true notion that a new technology must be offering something innovative and unique to the marketplace, so it must be acquired to serve as a ... more...