acquisition
Clearspring Picks Up Social Graph Data-Processing Powerhouse Xgraph
ADOTAS – What do you know: the same day Ramsey McGrory’s new company ClearSpring announces a big acquisition, his former company Yahoo! grabbed the top headlines by acquiring Interclick and somehow making the future of the Right Media Exchange (McGrory’s old division) even less certain. But ClearSpring’s acquisition was a major one too [...] more...
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a [...] more...
Prior to Online GRP Launch, Nielsen Acquires Marketing Analytics
ADOTAS – The summer of consolidation continues! Nielsen has acquired Marketing Analytics, which specializes in… Marketing anayltics, of the online variety — in particular, marketing mix modeling, technology that will be indelibly useful to Nielsen as it launches its television-style online analytics product. Nielsen gains 52 employees with the deal along with software [...] more...
Summer of Consolidation? Augme Acquires Hipcricket
ADOTAS – Is it all right if I label this season the “Summer of Consolidation”? This week alone I’ve witnessed Google buy innovative deal aggregator Dealmap, multichannel marketer ValueClick swallow retargeter Dotomi, mobile HTML5/rich media specialist Sprout get soaked up by mobile ad network InMobi and comScore lay down $22 million for [...] more...
How Much For That Cookie in the Window?
ADOTAS – The greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, [...] more...
Google to Aggregate Offers With Dealmap Purchase?
ADOTAS – I guess I wasn’t the only one impressed by the deal aggregation services of the Dealmap when it launched its iPhone app last August — Google has just added the startup, which only launched back in May, to its ever-larger pile of acquisitions. Apparently Google’s nascent Offers product is going [...] more...
Scan and Deliver: Augme Acquires Barcode Firm JAGTAG
ADOTAS – On the heels of releasing version 4.0 of its mobile marketing software platform AD LIFE, Augme Technologies has acquired mobile barcode magnate JAGTAG for $5.2 million. JAGTAG CEO Ed Jordan will become CFO of Augme. In addition to smartphones with scanning apps, JAGTAG’s QR codes can be read by the cameras on [...] more...
DigitalMoses: The Sinking Ship
DM CONFIDENTIAL – Thanks to Hollywood, hundreds of millions of people had the chance to experience what life might have been like on the Titanic — grand, opulent, classist and doomed. It was also full of notions that are both chivalrous and antiquated with how people might react today. The notion [...] more...
Private Investors Become Masters of Go Daddy’s Domain
ADOTAS - Internet domain registrar Go Daddy has been sold?!? D0es this mean no more Danica Patrick commercials? What will make me perform a face-palm during the Super Bowl now? (Well, maybe the Black Eyed Peas could do the halftime show again….) According to insiders, Go Daddy, a resource for affiliate marketers for [...] more...
MySpace Is Now Specific Media’s Problem — or Advantage
ADOTAS – It’s official: MySpace is now Specific Media’s problem. Oh, and actor/singer Justin Timberlake’s, who also took an ownership stake and apparently is going to drive the creative vision for the company. He sings, he dances, he acts, he produces and he guides forlorn social networks back into popular [...] more...
-
Loading ...
Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Future of the Performance Channel | Judewa: [...] Source: Adotas.com [...]
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
