acquisition



To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens

Written on
December 9th 2014
Author
Adotas

Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less email ... more...

Publicis Groupe Acquires Data-Driven Digital Ad Management Platform RUN

Written on
October 28th 2014
Author
Adotas

Publicis Groupe announced today that it acquired of RUN, a real-time data management and multi-channel programmatic buying platform, with unique mobile capabilities, enabling marketers to execute data-driven campaigns. “We’ve seen dramatic changes in the ways agencies are operating, relying more and more on data management and technology platforms to thrive in ... more...

Alliance Data to buy Conversant for $2.3 billion

Written on
September 11th 2014
Author
Press Release

(ADOTAS) DALLAS and WESTLAKE VILLAGE, Calif., Sept. 11, 2014 – Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, and Conversant, Inc. (NASDAQ: CNVR), a leading digital marketing company, today announced the execution of a definitive agreement whereby Alliance Data will purchase Conversant. ... more...

Rocket Fuel Announces Completion of [x+1] Acquisition

Written on
September 5th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, Calif. [September 5, 2014] – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced the completion of the acquisition of X Plus Two Solutions Inc, the parent company of [x+1], a leading provider of programmatic marketing and data-management ... more...

Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014
Author
Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

wywy Closes Acquisition of Second Screen Networks

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – wywy (www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites.  As part of ... more...

Opera Acquires AdColony, Stakes Claim as World’s Leading Mobile Video Ad Platform

Written on
June 24th 2014
Author
Press Release

SAN MATEO, Calif., June 24, 2014 (ADOTAS) — Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. “Opera is growing rapidly and we are constantly ... more...

Attribution: Google & AOL Got it Right…and That’s Wrong

Written on
June 12th 2014
Author
Ran Sarig

ADOTAS — In May, Google announced its acquisition of Adometry, while AOL announced its purchase of Convertro. Both companies are working toward the same goal with these acquisitions: understanding marketing attribution. Marketers have always sought to understand exactly how consumers flow through the conversion funnel. They want to know which among their marketing activities ... more...

Amobee Acquires Adconion and Kontera for $385 Million

Written on
June 11th 2014
Author
Mike Daly

SINGAPORE and REDWOOD CITY, California, June 11, 2014 (ADOTAS) – Amobee [a•mo•bee] today announced that it has signed agreements to acquire Adconion Direct North America and Adconion Australia (together, Adconion) as well as Kontera Technologies, Inc. (Kontera). The acquisitions will strengthen [a•mo•bee]‘s position as the leading provider of mobile-led digital marketing technology ... more...

Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that ... more...