acquisio
Today’s Burning Question: Impact of Google I/O Announcements?
ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs [...] more...
Today’s Burning Question: eBay to Challenge Amazon’s Ad Exchange
ADOTAS – We asked our panel of thought leaders the following Burning Question: “eBay has launched an ad exchange, following a similar move by Amazon. What’s your take?” “eBay (along with Amazon) are sitting on the ‘holy grail’ of audience data: shopping intent. It’s a clear path to make this data available [...] more...
Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens
ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an [...] more...
Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement
ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy [...] more...
UPDATE: Malware Attack Permanently Shuts Down OpenX OnRamp
Publishers and advertisers who used OpenX’s free, open-source OnRamp service are left scrambling to find alternatives after hackers infected the ad server with malware over the weekend and forced the company to permanently shut it down today. Users were first notified of the issue in a message posted on the OpenX help [...] more...
Reaction to Facebook’s New Search Feature
Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and [...] more...
Off-Duty: Adotas Goes to Its Own Event
ADOTAS - Last night, Adotas hosted its first industry event of the year, “Adotas Off-Duty: Spring Fling,” at Pranna, a chic Indian restaurant and bar in Manhattan. By all accounts, we showed all our guests a good time, at the risk of sounding overly self-congratulatory. The open bar that kicked [...] more...
Adotas Hosts “Spring Fling” Industry Event in New York City
ADOTAS – The the latest ADOTAS industry event hits next Thursday evening, March 15, in New York City, right as we look toward the spring season. If you’re in town, you’ll have the opportunity to partake in drinks (including an open bar from 6 to 7 p.m., which kicks things off), [...] more...
Got Funds? $12.1 Million for Acquisio
ADOTAS – Agency-focused performance-marketing platform Acquisio closed a $12.1 million equity financing round led by private growth capital fund Tandem Expansion. The Montreal-based company plans to use the investment to make “massive” increases in its sales and account management staff, as well as open new offices around the globe. Acquisio gives [...] more...
Acquisio Locks It in With Google Analytics
ADOTAS – Google Analytics, how can I show you the wealth of feeling I have for your precious metrics, your amazing analysis of every click the comes my way? I feel like swooning just thinking about reading your record of pageviews, your graphs showing unique visitors over days, months, years…. PPC [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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