Accipiter

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Atlas Snaps up Accipiter

Written on: December 12th 2006
Author: Sarah Novotny

Atlas, the technology division of digital marketing company aQuantive, has forked over $30.3 million for ad technology company Accipiter, whose AdManager platform serves clients in more than 20 countries around the globe. The acquisition gives aQuantive additional behavioral targeting technology for both display and text ads that functions across multiple [...] more...

Accipiter Invades Europe

Written on: September 26th 2006
Author: Sarah Novotny

Online ad technology provider Accipiter has launched the European version of its AdMarket PPC text link marketplace. AdMarket Europe contains the same functionality Accipiter released with the launch of the U.S. version in May, but the European version also supports multiple currencies. The private label version of the European AdMarket [...] more...

Accipiter Buys BidClix

Written on: September 5th 2006
Author: Sarah Novotny

Online ad company Accipiter Solutions has purchased auction-based contextual online ad network BidClix. “BidClix provides the bid-for-placement system that allows publishers this type of control while still offering backfill capabilities and relationships with thousands of advertisers that our customers can immediately leverage,” said Accipiter CEO Brian Handly in a statement. Handly [...] more...

Accipiter Steers AdManager to Cars.com

Written on: June 28th 2006
Author: Sarah Novotny

Accipiter Solutions has signed online classified advertiser Classified Ventures as its latest AdManager Hosted customer. Cars.com, a division of Classified Ventures, needed an ad management solution that could support expected increases in online consumer traffic while supporting the migration of existing online ad data. Using AdManager’s XML Integration Module, the [...] more...

Accipiter Offers Self-Serve Ad Market

Written on: May 17th 2006
Author: Sarah Novotny

Online ad server Accipiter has announced their new AdMarket self-serve ad marketplace. It’s an ad management system that will let their advertisers bid for ad spots on publisher sites. Because AdMarket lets publishers manage their own advertising properties, it gives them direct control over their own rate structures and placement [...] more...

Accipiter Offers DART Alternative

Written on: March 27th 2006
Author: Sarah Novotny

As we reported previously, DoubleClick will be acquiring Falk eSolutions by the end of the month. In response, Accipiter Solutions is offering several incentives for current Falk customers who don’t want to switch over to DoubleClick’s DART ad platform. Some of the incentives include free ad server setup, free migration, [...] more...

Accipiter Aligns with Several New Media Firms

Written on: March 22nd 2006
Author: Sarah Novotny

Online advertising provider Accipiter Solutions has just signed a small handful of new media companies. Photo sharing services Photobucket and Filmloop, along with multimedia management company Entriq Inc. and online game provider Visioneering Games are all now using Accipiter’s AdManager software to serve advertisements. “Our customers are looking beyond static banner [...] more...

Accipiter Earns Salary.com

Written on: March 15th 2006
Author: Sarah Novotny

Business and employee management service provider Salary.com has announced its transition to the Accipiter Solutions AdManager platform. The companyformerly used an in-house solution, buthas shiftedto Accipiter’s AdManager because of its GeoTargeting system, User Registration module, and pricing. GeoTargeting lets AdManager users target ads geographically according to a myriad of locational [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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