accenture
Adchemy takes audience relationship management to advertising masses
ADOTAS – With its recent alliance with consulting giant Accenture, Adchemy is pushing audience relationship management into new territory — beyond the Internet 10,000 into the Fortune 1,000. The partnership is emblematic of the flood of advertisers into the digital sphere as the technological promise of targeted advertising grows ever-apparent. In addition, [...] more...
Disgruntled U.K. Customers Leave Brick-and-Mortar Stores for Web
ADOTAS — Shoddy customer service and poor selection are driving droves of U.K. shoppers away from stores and onto Web sites, Accenture reports. Their top gripes: researchers found that 55% of those surveyed said stores didn’t have enough registers open and 49% complained that stores were frequently out of the items [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
