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Hiring Round-Up: Neverblue, Warburg Pincus

Written on: July 11th 2008
Author: Kathleen

ADOTAS – Lead generation network Neverblue Media Inc. has hired Mark How as vice president of sales and business development. How joins the executive team to drive business results and growth, the company said. He hails from DivX, a digital marketing company, where he was vice president of business development. Scott [...] more...

About.com Keeps Growing and Growing

Written on: June 15th 2007
Author: Editor

About.com took the lead with the gains in May even though the overall ad revenues decreased 8.5%. May advertsing revenues rising 32.6% year-over-year to $7.4 million, About.com credits both cost-per-click and display advertising. There is also attribution given to the recent aquisitions of UCompareHealthCare.com and ConsumerSearch.com. While the company claims display advertising [...] more...

About.com Adds 500 Videos

Written on: February 12th 2007
Author: Editor

Reference site About.com has added 500 original videos that span the site’s entire range of home and technology-related topics. “By drawing from individual area experts, and leveraging advancements in technology, we have created a scalable method for producing broadband programming that allows us to quickly and significantly increase the number of [...] more...

About.com Embraces Brightcove Video Player

Written on: May 23rd 2006
Author: Editor

How-to guide destination About.com today announced the incorporation of a Brightcove streaming video player into its site. The player is part of a larger plan to boost the depth of original video programming on the site, as well as provide advertisers with more interactive opportunities. “About.com’s new player marks our latest [...] more...

NY Times Boasts Growth in Online Ad Revenue

Written on: April 14th 2006
Author: Editor

The New York Times Company reported yesterday that online advertising revenues increased 23.6% in March due to continued growth in classified and display ads. Year-to-date online ad revenues increased 23%. Janet L. Robinson, the Company’s President and CEO, said in a press statement, “Both print and online real estate advertising [...] more...

About.com All About The Video

Written on: April 11th 2006
Author: Editor

About.com, a popular online publisher of how-to and product guides, is taking its content to the VOD and broadband arena. The company announced yesterday its plans to syndicate video content on Expo TV’s in-site broadband and on-demand cable TV network, which includes 33 states and 12 million television homes. Expo TV, [...] more...

About.com Expands Online Video Ads

Written on: February 3rd 2006
Author: Editor

About.com announced this weekthat it will expand its video content and therefore offer more advertising and sponsorship opportunities in these areas. About.com provides marketers the opportunity to place product placements and TV spots within video content that relates to their products. Scott Meyer, President and CEO of About.com, said in a [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...