abi-research
More Evidence That Bribery Works
ADOTAS – While most consumers aren’t thrilled to receive marketing and advertising messages on their mobile phones, they are significantly more likely to engage with messages if they have an incentive to do so. ABI Research has found that 37% of those who have received text message-based advertising have indicated they [...] more...
Report: Online Video Viewership To Explode
ADOTAS – The number of viewers who will access video online is expected to quadruple in the next few years and reach at least 1 billion worldwide in 2013, according to an ABI Research study. That’s a lot of eyeballs! ABI credits widespread broadband penetration and rising connection speeds to [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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