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Will Widget Channel Be Tuned In?

Written on
November 26th 2008
Author
Timothy Hawthorne

ADOTAS EXCLUSIVE — In August, Intel and Yahoo announced plans to launch Widget Channel, a programmable platform designed to supplement TV programming with internet-based applications. Intel will handle the Widget Channel hardware—a chip that enables application functionality in consumer electronic devices. Yahoo will oversee content, managing a Widget Gallery from [...] more...

Fox To Monitor Audience’s Marketing Preferences in Social Network

Written on
June 23rd 2008
Author
Kathleen

ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...

ABC And AOL Follow “Free” Trend

Written on
September 21st 2007
Author
Editor

With NBC having announced this week that it will be offering free downloads of the network’s popular shows, ABC is beating them to the punch by offering their shows for free through AOL as of yesterday. Competitor CBS already shows its programs on AOL. In May of 2006, ABC claimed the [...] more...

ABC Promotes “Knights” Through Mobile Channel

Written on
January 3rd 2007
Author
Editor

ABC has chosen MindMatics to develop and implement six different mobile voice cards to promote the network’s new comedy, “The Knights of Prosperity”. By sending a text message with the keyword JOIN1 to the short code 94444, promotion participants will receive a phone call from the “Knights” themselves, and [...] more...

Yahoo, ABC Expand Video News Content Deal

Written on
December 13th 2006
Author
Editor

Yahoo’s news division today announced an expanded video content agreement with ABC News, increasing the available amount of ABC News video as well as its visibility on Yahoo News. Already Yahoo’s premier video news provider, ABC News will now provide expanded daily content packages that include breaking news across several categories, [...] more...

VitalStream to be Exclusive Ad Provider for ABC Radio

Written on
August 28th 2006
Author
Editor

Audio and video streaming service VitalStream has announced that it will be the exclusive provider for ABC Radio’s online ad insertion and streaming media solutions. VitalStream will power ABC Radio’s various stations and network properties with its Windows Media Streaming Service and leverage its proprietary ad-insertion technology. It will also utilize [...] more...

ABC Updates Broadband Player

Written on
August 4th 2006
Author
Editor

A Reuters report has announced that ABC will be relaunching its streaming video service with more shows available online for a shorter period of time per episode. The network has also tweaked its broadband player, created by the Disney Internet Group, following the successful test period. The revamped service will have [...] more...

Verizon Has “Lost” It

Written on
July 25th 2006
Author
Editor

This weekend at the Comic-Con convention in San Francisco, television producer Damon Lindelof stood up before more than 4,000 fans of the TV show Lost, and gave them a sneak preview of The Lost Diaries. Diaries will consist of 2-minute episodes, or mobisodes designed to be viewed on Verizon mobile [...] more...

Oscar Advertisers Need to Step it Up Online

Written on
March 3rd 2006
Author
Stephanie Kaplan

There has been much discussion recently about whether this year’s Academy Awards ceremony, which airs this Sunday, March 5 on ABC, is going to be the advertising powerhouse of the past. Many have speculated that this year’s awards show will not draw as many viewers because the film nominees are [...] more...

ABC E-Commerce Site Cashes in on Product Placement

Written on
February 21st 2006
Author
Editor

ABC has launched a new e-commerce site, www.shopabctv.com, where people can purchase the products that appear on TV series like “Desperate Housewives” and “Grey’s Anatomy. The marketing campaign/product line appears to be geared towards women, who place a high value on items like the clothes worn by “Housewive” stars Eva [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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