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Larissa’s Picks to Click: ABC & Mobile, Heineken & Tremor Video, Abercrombie & the Homeless
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. It’s good to be home, but unpacking everything is definitely not one of the first things on my to-do list. Ad Age [...] more...
AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile
ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years. Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of [...] more...
5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’
ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car salesman on the test drive of a lifetime serves as a reminder of how powerful this strategy can be. As of the writing of [...] more...
‘Jimmy Kimmel Live’ – at the Gas Pump
“Jimmy Kimmel Live,” as well as other popular ABC television shows like “The View” and “The Chew,” can now be seen at a gas pump near you. On February 7, Outcast Media signed a deal with ABC Entertainment to air clips of these popular shows and others on the Fuel Network, [...] more...
Social Reactor Brings Premium Brand Engagement to Social Advertising
SAN FRANCISCO AND INDIANAPOLIS (December 10, 2012) – Social Reactor, the premium social engagement platform, today announced its official launch after a successful beta program. Social Reactor provides advertisers with access to more than 250 million engaged followers of social influencers and celebrities on social media platforms such as Twitter [...] more...
Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series
ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across [...] more...
Hulu’s Bringing Its “A” Game But…
ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales [...] more...
Fox To Monitor Audience’s Marketing Preferences in Social Network
ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...
ABC And AOL Follow “Free” Trend
With NBC having announced this week that it will be offering free downloads of the network’s popular shows, ABC is beating them to the punch by offering their shows for free through AOL as of yesterday. Competitor CBS already shows its programs on AOL. In May of 2006, ABC claimed the [...] more...
ABC Promotes “Knights” Through Mobile Channel
ABC has chosen MindMatics to develop and implement six different mobile voice cards to promote the network’s new comedy, “The Knights of Prosperity”. By sending a text message with the keyword JOIN1 to the short code 94444, promotion participants will receive a phone call from the “Knights” themselves, and [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
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- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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