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Linkstorm Increases Your Click-Throughs By 50%

Written on: March 4th 2008
Author: Editor

ADOTAS - An agency partnership program focused on familiarizing agencies with and training them in the usage of Linkstorm’s cascading banner ad technology is being launched at the 2008 American Association of Advertising Agencies’ (AAAA) Media Conference and Tradeshow. The technology claims to improve click-through rates and brand engagement for all [...] more...

AAAA & Others Test Online Media Buying

Written on: January 18th 2006
Author: Editor

The American Association of Advertising Agencies (AAAA), along with the Association of National Advertisers, the Broadcast Cable Financial Management Association and the Television Bureau of Advertising, have begun experimenting with an online media buying and selling system called eBiz for Media Lab. As media companies move away from paper and towards [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...