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SMS Marketing Gr8T: Report

Written on
May 27th 2008
Author
Kathleen

ADOTAS – SMS marketing is the new hotness, according to a report in The Wall Street Journal. A slew of companies are tapping into the cellphone text message market — Coors just added a text component to its traditional sponsorship of the NFL Draft, the Journal reports. So why the heightened [...] more...

Marchex Gallops Into Mobile Ad Arena

Written on
April 30th 2008
Author
Kathleen

ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to all [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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