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Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

Written on
November 2nd 2011
Author
Chris Babel

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the ... more...