42entertainment
Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment
The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service or [...] more...
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
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Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
