3q-digital



Today’s Burning Question: What’s the Top Story from #adtechSF2014?

Written on
March 28th 2014
Author
Mike Daly

ADOTAS – ad:tech San Francisco 2014 wrapped up yesterday with the newly rechristened Sean “Puff Daddy” Combs discussing his launch last fall of RevoltTV, a multi-genre, multi-platform music network, and his vision for how it can change the music landscape forever. ad:tech is typically a forum for making major announcements and ... more...

Today’s Burning Question: WhatsApp with Facebook?

Written on
February 20th 2014
Author
Mike Daly

ADOTAS — Yesterday, Facebook announced it will acquire mobile messaging platform WhatsApp for $19 billion in cash and stock. Today we asked our esteemed panel of industry leaders and experts what the deal means for Facebook and the mobile ad industry as a whole. Here’s how they responded: “There are ... more...

3Q Digital Releases Surprising Data in Advance of Twitter’s Q4 Earnings Call

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – In advance of today’s Twitter Q4 2013 earnings call, Silicon Valley-based digital marketing agency 3Q Digital did a comparison of recent data from the accounts it managed in Q4 with results from the previous quarter. The agency anticipated a holiday bump, but the metrics were eye-opening: Cllick-through rates increased by 64%. Conversion rates ... more...

UPDATED: Mobile Dominates in Facebook’s Q4 Earnings Report

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Facebook had its first quarter in which more than half of its ad revenues came from mobile, and also its first quarter in which mobile ad revenues exceeded $1 billion, according to Q4/annual 2013 earnings data announced by The Social Network yesterday. Revenues for Q4 2014 were nearly $2.6 ... more...

3Q Digital: 2014 Predictions on Social, SEO, Remarketing, Attribution, and Search

Written on
January 9th 2014
Author
Adotas

ADOTAS – Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well as to allow advertisers to buy “themes” ... more...

UPDATED: Will Facebook’s New Promoted Videos Haul in Hundred$ of Million$?

Written on
December 18th 2013
Author
Mike Daly

ADOTAS – If you’re a Facebook user, you’ve likely noticed that videos recently posted by your friends in your News Feed tend to play automatically, without sound, as you scroll over them. And when you scroll past them, they stop. The video would only play with audio when you tapped ... more...

Halloween Search Activity Offers Hints of the Season to Come

Written on
October 28th 2013
Author
Adotas

ADOTAS — With Halloween just around the corner, now’s the time for marketers to get their campaigns ready for the holiday season. So what do today’s ghosts in the machine portend about the Ghost of Christmas Yet To Come? In a recent blog post, Hillary Read, director of marketing at digital and ... more...

Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on
October 18th 2013
Author
Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about ... more...