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24/7 Debuts Open AdStream for Mobile

Written on: April 5th 2007
Author: Editor

Interactive ad network 24/7 Real Media today announced its Open AdStream Mobile Edition, which will enable marketers and mobile content providers to integrate mobile ads into digital marketing campaigns. Among other benefits, the new services include targeted delivery and reporting tools, as well as streamlined ad operations. In a press statement, [...] more...

Internet TV Network Partners with Avenue A | Razorfish, 24/7 Real Media

Written on: February 6th 2007
Author: Editor

Internet TV network SIVOO has partnered with online ad networks Avenue A | Razorfish, WebTrends, and 24/7 Real Media to help build out its business. SIVOO specializes in US-centric multi-language content, with programs in English, Spanish, Chinese and Hindi. “The SIVOO Internet TV Network offers a significant opportunity for advertisers as its [...] more...

24/7 Upgrades SEM Tool

Written on: July 18th 2006
Author: Editor

Online marketing network 24/7 Real Media has released a new version of its SEM package, Decide DNA 6, which aims to help search marketers make sense of the sometimes arcane practices of search marketing. 24/7 designed the new system for maximum flexibility so it can adapt to the new, often [...] more...

24/7 Real Media Releases Open AdStream 6 Network Edition

Written on: June 29th 2006
Author: Editor

24/7 Real Media today announced the release of Open AdStream 6 Network Edition, an integrated ad management technology designed to meet the ever-changing needs of online ad networks. Specifically, Open AdStream 6 addresses the needs of vertical and specialized online ad networks. “The ability for an online network to grow and [...] more...

24/7 Real Media Reports Q1 Profits Up

Written on: May 4th 2006
Author: Editor

24/7 Real Media, Inc. announced its first quarter profits yesterday with a revenue increase of $42.9 million and an increase of 48 percent over the comparable period in 2005. The company also demonstrated a pro forma operating income of $0.07 per share compared with $0.03 per share in the [...] more...

24/7 Real Media Unveils Open AdStream 6

Written on: April 24th 2006
Author: Editor

Digital marketing company 24/7 Real Media today unveiled Open AdStream 6. an ad management platform that combines Web analytics and behavioral targeting with an ad serving and campaign management platform. Open AdStream 6 is being rolled out to customers worldwide, starting in North America followed by Europe and Asia. The [...] more...

Lycos Targets Competitive Gamers

Written on: March 2nd 2006
Author: Editor

Lycos recently introduced a Lycos Games section to their site in an attempt to court the lucrative market of young male competitive gamers and the advertisers eager to reach them. The move expands upon the game site Lycos already operates, Gamesville.com, which caters to more casual game enthusiasts. Lycos plans to [...] more...

Report: Behavioral Targeting Saw Growth, Change in ‘05

Written on: February 27th 2006
Author: Editor

The results of 24/7 Real Media’s year-end Behavioral Targeting Report show that behavioral targeting became one of the year’s most effective methods of online advertising. While the report tracked the expected growth of 24/7 OnTarget impressions, up 200 percent, and clickthroughs, up 166 percent, and confirmed the effectiveness of re-targeting [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...