2013



Rocket Fuel Announces New Mobile Ad Suite, Record Q4 Earnings

Written on
February 20th 2014
Author
Adotas

ADOTAS —  Today, Rocket Fuel launched its Mobile Advertising Suite, which has already delivered significant ROI for more than 200 leading advertisers worldwide and provides the type of real results that Rocket Fuel customers have come to expect from their online advertising. The press release can be found here. In addition, ... more...

Wall Street is Not a-Twitter Over Yesterday’s Earnings Call

Written on
February 6th 2014
Author
Mike Daly

ADOTAS – Twitter’s Q4 earnings call exceeded expectations in revenues and earnings, but apparently set off  alarms due to the slow growth of its user base and record quarterly net losses. Here are the report’s financial highlights and lowlights: Q4 revenue of $243 million, up 116% year-over-year Q4 net loss of $511 ... more...

Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue Run Rate

Written on
February 4th 2014
Author
Press Release

SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million, boosting the company’s annual revenue run rate to $50 million. Bizo also delivered bookings of $38.3M in 2013, ... more...

UPDATED: Mobile Dominates in Facebook’s Q4 Earnings Report

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Facebook had its first quarter in which more than half of its ad revenues came from mobile, and also its first quarter in which mobile ad revenues exceeded $1 billion, according to Q4/annual 2013 earnings data announced by The Social Network yesterday. Revenues for Q4 2014 were nearly $2.6 ... more...

Super Bowl XLVIII: Lessons Learned from Last Year’s Coca-Cola Fail

Written on
January 28th 2014
Author
Martin Hayward

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would not ... more...

New Research From Kenshoo Finds Q4 2013 Was Biggest Quarter Ever for Paid Search

Written on
January 16th 2014
Author
Press Release

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition. Kenshoo’s Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and ... more...

Super Bowl Ad Preview: 60% of the Most Successful Campaigns Launch Before the Big Game

Written on
January 16th 2014
Author
Richard L. Tso

ADOTAS – Did you know that most shared ad from 2013’s Super Bowl has received over 15.6 million views and was shared over 2.74 million times? With Super Bowl Sunday just around the corner, several brands like Budweiser, Nestle, and Doritos have already begun to launch their multi-million-dollar campaigns in ... more...

Did Your Predictions for 2013 Pan Out?

Written on
December 23rd 2013
Author
Mike Daly

ADOTAS — In ad tech, the winds of change tend to behave more like tornadoes. Every few months a twister envelops the industry, lifts it off the ground, scrambles its contents and drops it in a spot that most of us couldn’t have predicted. It’s those relative few among us ... more...

Do People Really Google ‘Google’? Check Out The Top Keyword Searches of 2013

Written on
December 19th 2013
Author
Adotas

ADOTAS — With December yet to be completed, the winners for top keyword searches of 2013 have become clear, according to Millward Brown Digital. And interestingly they are all for sites whose names form their URL.  In other words, people conducted searches for sites that they could have easily just typed ... more...

Opera Mediaworks Reveals 6 Biggest Mobile Advertising Trends of 2013

Written on
December 11th 2013
Author
Press Release

SAN MATEO, Calif., December 11, 2013 (ADOTAS — In a special year-in-review report, Opera Mediaworks, has selected the top 6 trends in mobile advertising witnessed on its mobile ad platform, the world’s largest, reaching 400 million consumers a month via 60 billion ad impressions. Among the trends: We began to see the ... more...