2012-presidential-election



Looking at the Election Ad Spend: 2012 Presidential Campaign Wrap-Up

Written on
November 20th 2012
Author
Richard L. Tso

Now that the 2012 election is behind us, it’s time to shed a little light on the amount of spending that took place in this year’s race to the White House. According to an article published in the November 12 issue of Advertising Age, media raked in record dollars during the ... more...

Rhythm Takes the Pulse of Mobile Voters

Written on
November 6th 2012
Author
Mike Daly

Rhythm NewMedia Inc., a premium mobile video advertising firm, conducted an on-device survey among 1,901 US mobile and tablet users who intend to vote in the 2012 presidential election. The surveys were distributed across Rhythm’s collection of premium media properties. The survey’s findings indicate a strong interest in using mobile for ... more...

Out With the Old Poll, In With the New

Written on
November 2nd 2012
Author
Mike Daly

The results of our October poll question are in, and by a relatively slim majority, the tarnished Apple edged out the shiny Apple. Here are the results: Has Apple lost its shine? Yes (51%) No (48%) Our current poll question has more of a quick turnaround, with the U.S. presidential election just a few ... more...