2012-election



Looking at the Election Ad Spend: 2012 Presidential Campaign Wrap-Up

Written on
November 20th 2012
Author
Richard L. Tso

Now that the 2012 election is behind us, it’s time to shed a little light on the amount of spending that took place in this year’s race to the White House. According to an article published in the November 12 issue of Advertising Age, media raked in record dollars during the ... more...

How Online Advertising Can Make Political Ads More Effective

Written on
May 2nd 2012
Author
Randy Wootton

ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still has a powerful impact on its audience, but for maximum effectiveness, ... more...

The Road to the White House in 140 Characters or Less

Written on
August 11th 2011
Author
Tony Hoskins

ADOTAS - Get ready for the race within the race! The 2012 Presidential Election won’t just be about issues and political backgrounds, voting history and traditional media ads. This coming campaign season is all about digital communication strategy. Chances are good that the candidates that master utilizing social media and mobile ... more...