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The Shape of Mobile Advertising to Come

ADOTAS - Was it opposite day? On the same day Google jumped into the waters of consumer hardware with its Nexus One handset, Apple...

Significant Growth in Local Mobile Ad Spending in 2018 and Beyond–BIA/Kelsey Report

Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey's U.S. Local Advertising Forecast 2018:...

Measuring Mobile Ads and Apps: What Are You Missing?

An Adotas Q&A with Oren Kaniel, Co-founder and CEO of AppsFlyer explores. Q: What are the main measurement challenges that mobile marketers face today? A: Within...

Mobile World Congress 2016: What’s Hot — From Hotwire PR

MWC (Mobile World Congress) has been driving big conversations across the media and social channels this week, and particularly on Twitter. Hotwire looked at...

Verve and Moat Integration Designed to Boost Mobile Display Viewability

Verve, a location-based mobile advertising company, has been integrated with Moat, an independent SaaS marketing analytics firm focused on transforming online brand advertising...

AdTheorent Launches Mobile Web & App Anti-Fraud Infrastructure

AdTheorent, Inc. announced the completion and implementation of its comprehensive anti-fraud infrastructure, enabling the company to deliver the first truly clean mobile supply for...

Meredith to Acquire Popular Shape Brand From American Media, Names Tim O’Conner Publisher of...

Meredith Corporation announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and...

Nexage: 6 Mobile Advertising Predictions for 2014

ADOTAS -- Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting...

SharperImage.com Taps Digimarc to Embed ‘Buy Now’ Mobile Capability into Print Catalogs

BEAVERTON, ORE., November 12, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) announced today that SharperImage.com is using the Digimarc® Discover platform to make it simple...

Six Smart Steps to Better Mobile Marketing

ADOTAS -- It’s vital for businesses to reach potential customers on their mobile devices. A new study conducted by Magid shows consumers spend an...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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