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Integral Ad Science Forms Strategic Partnership With Yahoo! Japan

Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN. "Following successful...

Yahoo Acquires Programmatic Video Ad Platform BrightRoll for $640 Million All-Cash Transaction

Today Yahoo announced a definitive agreement for Yahoo to acquire the programmatic video advertising platform BrightRoll. Yahoo is acquiring BrightRoll for approximately $640 million in...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to...

Yahoo’s Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and...

Yahoo to Acquire Flurry to Strengthen Mobile Products

(ADOTAS) SUNNYVALE, Calif. & SAN FRANCISCO --Yahoo! Inc. (NASDAQ: YHOO) and Flurry, Inc. announced today that they have reached a definitive agreement for Yahoo to...

Yahoo! Introduces Prime View, A New Way To Buy Viewable Impressions

ADOTAS -- This morning, Yahoo introduced Yahoo Prime View, a new product that, according to a company spokesperson, gives brands the ability to run...

Tumblr Sponsored Posts Now Promoted on Yahoo

ADOTAS -- Tumblr Sponsored Posts will now be seamlessly promoted across Yahoo and Tumblr, reaching more than 800 million average monthly visitors, according to a...

Former Yahoo Engineer is Named CTO at SocialCode

NEW YORK, May 28, 2014 (ADOTAS) – SocialCode, the leader in social marketing technology and solutions for the world’s most valuable brands, today appointed...

Ex-Facebook/Yahoo Manager to Head Yieldr’s New Office in Barcelona

BARCELONA and AMSTERDAM, May 28, 2014 (ADOTAS) -- Yieldr, the platform putting direct advertisers in control of programmatic marketing, today announced the June opening of...

Disney Wraps ‘Million Dollar Arm’ Around New Yahoo! Movies Digital Mag

ADOTAS – Going to the movies has always been a special treat – allowing us to escape the predictable humdrum of daily life and...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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