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In-App Advertising Poised For Growth, Driven by Strong Demand by Brands, New Global Research...

Citing better targeting capabilities, stronger user engagement, high ROI and reliability, 77% of brands instruct their media agencies to purchase in-app inventory   Fyber, a...

Fyber Partners with AdColony & Tapjoy to Launch Fyber FairBid–New In-App Header Bidding Technology

Fyber FairBid is first product launched under Fyber’s new branding, following the merging and sunsetting of Inneractive and Heyzap brands Fyber, a technology company creating...

Electronic Frontier Foundation & Others Weigh in on Chrome Ad Filter

The Basics of Chrome's New Ad-Filtering Program  It is not a universal ad-blocker. It targets sites that allow four types of desktop ads and eight...

Go East – Digital Video Forecast for Asia in 2018

Market Overview Asia is one of the largest digital video markets with some predictions showing that the region will account for over half of the...

Comcast Technology Solutions Launches Linear Rights Metadata Management (LRM)

New service simplifies metadata processes, empowering content providers to more easily comply with rights management across multiple devices. Comcast Technology Solutions, a division of...

LiveRamp & PushSpring Enhance Partnership; Headway Acquired by Entravision Communications; More

Also featured in this edition of News U Can Use: Hitwise on Luxe Brands; Return Path--New Data; PCH/Media Hires Spencer Scott. ______________________________________________________________________________ LiveRamp and...

Verizon Launches Exponent: New Venture Offering Software and Internet Platforms

Verizon announced today the global launch of Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to...

Time Inc.’s Viant to Acquire Adelphic; Impact Radius Unveils ‘Media Partner Discovery’; Finalists for...

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users...

7 Predictions About App Marketing

App marketing is one of the most competitive and rapidly changing fields that marketers can get into in this day and age. It requires...

The Right to Digital Sovereignty

What is your definition of ‘digital sovereignty’ and what is driving its relevance? A: I define ‘digital sovereignty’ as an individual’s authority and autonomy over...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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