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Publishers Get Premier Treatment From PubMatic

ADOTAS - PubMatic has upgraded its platform to "Premier," offering a single dashboard for publisher's sales and ad ops teams to manage revenue and...

Industry Roundup: Invite & eXelate Team Up; Turn Upgrades Platform

ADOTAS - Invite Media and eXelate have partnered to offer Invite's media buyers  access to eXelate behavioral targeting data across numerous media exchanges including...

PubMatic Goes Mobile With Revenue Optimization

ADOTAS - As the mobile ad space lights up with consolidation, it's not surprising that online ad service providers want to join in the...

Yahoo! Dreams Premium at Networks’ and Small Pubs’ Expense

ADOTAS -The equivalent of eviction notices were nailed to the door of small publishers and second- and third-tier ad networks as Yahoo! announced it...

Reports from the field: Ad Revenue 2009

ADOTAS - The herd shuffled down the darkened corridor, the only light being a faint neon green glow that emanated from the entrance to...

Online advertising pricing rises after fall

ADOTAS -- Cautious optimism seems to be the phrase of the day. Industry ad pricing levels have increased 35 percent since the start of 2009,...

AdMonsters announces free passes, travel assistance for upcoming US Publisher Forum

AdMonsters, a professional association for online ad operations professionals worldwide announced a "pay what you can" pricing model for its 21th US Publisher Forum,...

PubMatic unveils Ad Price Prediction

ADOTAS -- The ad optimization company has launched Ad Price Prediction as a key component to its second generation optimization platform. Online publishers can now...

PubMatic Ad Inspector offers one-click analysis for served advertising

ADOTAS -- The ad revenue optimization tech firm has released a new application to help publishers analyze and evaluate ads served on their web...

Blinding me with science: Ad optimizers

ADOTAS -- When one takes a step back and looks at the online ad market today, there doesn’t seem to be a lot of...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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