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Disappearing Apps: Yahoo! Explores When, Why & How Users Are Deleting and Ignoring Apps

As the app ecosystem continues to grow exponentially, app replacement has become a huge issue for developers looking to increase retention rates. In fact,...

What’s New At Yahoo?!

These days, it takes work to keep track of all the chaos surrounding Yahoo! The media giant, whose advertising numbers and market value have...

The Migration to Mobile: Yahoo Study

True, consumers are watching more digital video across all screens — but the biggest growth is happening on smartphones and tablets. To help advertisers...

Yahoo Launches Product Ads to Help Retailers Reach Shoppers

New ad offering available to retailers ahead of holiday shopping season. Researching holiday gift purchases online has become as synonymous with the season as sipping...

Yahoo Mobile Developer Suite Now Provides Analytics for Apple Watch

Yahoo announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch. Just weeks after the debut of the Apple Watch,...

What You Need to Know About the Amended Yahoo / Microsoft Deal

Adotas is pleased to present a Q&A with adMarketplace’s President and Chief Operating Officer Adam Epstein about what the amended Yahoo/Microsoft deal means to...

Flurry Personas: Yahoo Brings Mobile Audience-Targeting to Native Advertisers

U.S. smartphone users spend 88% of their time in apps. That's why the unique combination of apps a person has on their phone is...

As Yahoo Changes Its Ad Business Strategy, Could It Be Shutting Down Right Media...

Could this be an end of an era? It seems so. Citing “several sources,” AdExchanger has reported that Yahoo is shutting down Right Media...

Yahoo Announces New App Install Ads Available Through Yahoo Gemini

Today on its blog, Yahoo's VP of Product Managment Enrique Muñoz Torres annouced that U.S. advertisers with managed accounts can now use Yahoo Gemini...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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