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Performance Marketing: Mobile to Drive Record Revenues in 2013

Performance marketing is setting the stage for a banner year in 2013. Expanding digital ad budgets and options, new screens and platforms, big data,...

Mobile Devices and Advertising Intelligence: 4 Key Benchmarks

Advertisers have relied on demographics since the profession began – just watch any episode of the “Mad Men” TV series and hear about what...

How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets

ADOTAS - Mobile click-to-call ads are a great way for consumers to connect with businesses, and a new generation of call spammers agrees --...

Mobile Privacy 2012: Where in the World is Your Data?

ADOTAS - Mobile tools and applications represent a powerful technology that will most certainly become more important in the years to come. Gartner Research has...

Four Pillars of Engagement Marketing Via Email, Mobile and Social

ADOTAS - Wouldn't it be wonderful to have a say in just how gummy the next generation of gummy bears candy should be? Or...

Mobile Merger Mania: Amobee Acquires RingRing

ADOTAS - In the wake of the Google/AdMob and Apple/Quattro acquisitions, smaller, independent players in the mobile ad space have little choice but to...

Android Gains on Apple’s Mobile Web Share Dominance

ADOTAS - I quoted from Quantcast's report on mobile web share yesterday in the epic I wrote on Google's and Apple's mobile moves, but...

Marketing to Life Stages: Why the Lessons from Living Help Shape Behavioral Targeting

When I was in college, I took a course in sociology. The study of human behavior was always a fascinating subject to me. Years...

5 Advantages of Having a Flat Design Implemented on Your Website

Flat design has been ruling the UI/UX space. It’s especially for the past couple of years when it has been pushed mainstream. What's more surprising...

You Need These Four Essential Rules for High Traffic Marketing

By Ajay Gupta, CEO of Stirista Holiday marketing is a year-round sport. The exceedingly profitable shopping rush for Black Friday, Cyber Monday and the holidays — spanning...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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