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Mobile Marketing Adds $139B to U.S. Economy in 2012; Set to Rise to $400B...

NEW YORK, May 9, 2013 (ADOTAS) -- The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a...

Tealium Achieves Another Record Sales Quarter

SAN DIEGO (October 9, 2012) -- Tealium, the leader in enterprise tag management systems, today announced another record sales quarter, achieving unprecedented growth in revenue...

What Advertisers Can Learn from the Daily Deal Industry

ADOTAS - The daily deal industry is a great example of how to utilize email marketing in order to reach and acquire new customers. According...

Forrester Releases Wave Report on Cross Channel Campaign Management Tools

ADOTAS - Late yesterday, Forrester Research released its new Wave Report on cross-channel campaign management. The report took a close look at the challenges...

Why I Hate Social Media

ADOTAS - OK, maybe I don’t actually hate social media. What I don’t like is the misplaced belief in the importance of  "Liking" and...

Adding Affiliate Marketing to Your Mobile Strategy

ADOTAS - With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s...

Companies Boost Digital Marketing, Unsure of ROI

ADOTAS - While companies continue to bump up their online ad budgets, particularly for social, a high percentage still are uncertain how measure the...

Industry news in hirings, new locations and finance

ADOTAS --  Ex-Googlers, AOL, Sapient and Exact Target had some news recently. Days after announcing that he was resigning as the head of Google's Chinese...

Done right, email prospects flourish

ADOTAS -- As brands look to engage consumers online, marketers are re‐discovering the value of email marketing. Emailing your in‐house list is now the number...

Industry news on hirings, offerings and finance

ADOTAS -- Siegal + Gale, ExactTarget, eZanga, InfoSpace and Jivox all had annoucements. InfoSpace, a developer of metasearch products, released improvements of InfoSpace.com, a metasearch...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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