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AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science,...

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has...

Are Mobile Ads The Next Big Thing?

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows...

Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts...

An ad:tech to Remember

ADOTAS - I’d like to welcome November – or what we like to call “end of summer” down here in South Florida.  November is...

Welcome Aboard: McDonald to PubMatic, Irvine to Vibrant

ADOTAS - Supply side platform PubMatic has found the exact right fit for the new role of president: Kirk McDonald, previously president of Digital...

Google Might Dominate Display With Admeld in Pocket

ADOTAS - Google has made it well known for a while that it aims to rule the online display space, which Chairman and former...

Admeld Passed on Google Acquisition

ADOTAS - It's become the fashionable thing to turn down a Google acquisition offer: Mark Zuckerberg brushed off Big G's offer for Facebook years ago,...

Welcome Aboard: PubMatic, Mojiva and More

ADOTAS - Revenue optimizer PubMatic is in a promotin' mood, moving longtime employee Jeanne Houeweling up from vice president of demand partner solutions to...

PubMatic Further Details Awesomeness of RTB

ADOTAS - The always-getting-hotter RTB has reached the level of "white flame." Doubt it? Why don't you talk to real-time bidding platform AppNexus, which...

Fox Audience Network Being Traded to Rubicon?

ADOTAS - And here I thought trading season was over! Kara Swisher at AllThingsD has sources whispering excitedly that MySpace is bartering most of...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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