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gTLDs: Rebellion at the Dotcom Kingdom

ADOTAS – Since the invention of the Internet, suddenly the word ‘dot com’ became the single most powerful word of the century. It has...

Top Six gTLD Questions for Brands

ADOTAS -- With the first wave of generic top level domains (gTLDs) set to launch this summer, followed by a wave of brand-controlled domains...

gTLD: The Impact of 524 Words on the Global Branding World

ADOTAS – There are specific 542 dictionary words applied for as generic top-level domain as ICANN gTLDs at an average cost of million dollars...

gTLDs and the Next Agency Boom

ADOTAS – Despite all the opposition against ICANN from ad agencies of the world, some 1,000 top-level domain name gTLDs are queued to be...

Sony and Others Pushing Digital Envelope Are Most Poised for Competitive Advantage with gTLDs

Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with...

Do Not Enter: Closed gTLD Area

Definitions: Open gTLD is like dot com that anyone can buy and freely use. Closed gTLD is for example dot rice where the owners...

The New Face of Global Branding: Evaluating gTLD Names

ADOTAS - Based on the rules of naming and corporate nomenclature, my company, ABC Namebank, has applied its Name Evaluation Process to the entire...

Thoughts on the gTLD Aftermarket Boom

ADOTAS - What does June 13, 2012 tells us? Domain name expansion is a big game-changer, and marketers of the world will have to...

gTLDs and the Future of Search: The Branded World on a String

ADOTAS - When Google applies its fancy algorithms on users of its multidimensional portal and, for example, sniffs out patterns of "sneezes," creating predictability...

With gTLDs, Global Branding Starts with a Name

ADOTAS - It’s no longer important how and where the business names that later became candidates for trademarks, then domain names and now possibly...

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3 Steps to Reimagine Your Digital Experience

By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...