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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

First impressions are sometimes the only impression.  Our ads this week don’t waste any time engaging users to unlock more details, information and experiences.  From treasure hunting on the History Channel to powering eco-friendly automobiles and offering beauty tips, these ads all grab your attention and offer up clever...
ADOTAS -- Taking a break from interviewing executives at ad:tech New York 2013, Adotas Editor Mike Daly talked with Allvoices about recent changes he’s seen in the advertising and tech industry and what to expect in the next five years.
ADOTAS -- Marketers today are apparently very high on hashtags. This ubiquitous symbol made popular by Twitter has quickly become a staple in commercials and online campaigns as a way to inject a bit of social engagement into the mix. But while hashtag usage has hit an all-time high,...
Motorbiking across ice floes, saving humanity from self-destruction, flying bullets and fiery explosions – there’s a lot of adrenalin pumping through our super-creative, super-interactive ads this week. After the high-speed intensity of our ad picks from NBC, CW and Hero, you’ll probably want to curl up with a McDonald’s...
ADOTAS -- Marketers take note, you're about to get a lesson in advertising. Featuring an incredible initiative from Durex, a short film from Wes Anderson and Kmart's new definition of Jingle Bells, this week's selection shows the most sharable content can come in all shapes and sizes. So spit out your gum, sit...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s...
ADOTAS -- Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and...
AMSTERDAM and WASHINGTON, D.C, June 3, 2014 (ADOTAS) – Online video news network Zoomin.TV announced today an exclusive license agreement with The Washington Post for the content of its digital video channel, PostTV. The partnership makes Zoomin.TV the first and only digital platform in Europe and Latin America that...