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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote -- all 2:30 of it, including the Rube Goldberg thingamajiggy...
ADOTAS – Going to the movies has always been a special treat – allowing us to escape the predictable humdrum of daily life and be transported to vibrant worlds filled with evocative new characters. The movie-going experience is always something I’ve looked forward to: standing in line with friends...
New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to...
ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...
ADOTAS -- By now we've all heard and read about the keynotes, panels and launches at ad:tech New York 2013. Here, Adotas takes you inside the Javits Center to give you a feel for the sights, sounds and yes, even the smells from the Nov. 6-7 conference that other...
ADOTAS -- Just as ad:tech 2013 was drawing to a close, Jim Harvey, SVP Advertising for Appia, stopped by for what would be our final interview of the conference. Appia is the leading mobile user acquisition network, delivering mobile app downloads to over 1 billion users across more than 200...
ADOTAS -- Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and...
Motorbiking across ice floes, saving humanity from self-destruction, flying bullets and fiery explosions – there’s a lot of adrenalin pumping through our super-creative, super-interactive ads this week. After the high-speed intensity of our ad picks from NBC, CW and Hero, you’ll probably want to curl up with a McDonald’s...
This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every...